Associate Director, Digital Marketing

PepsiCo is looking for an experienced and talented Associate Director of Digital Marketing to join our team! We are seeking a driven and forward-thinking leader who is passionate about developing and executing innovative digital strategies. The ideal candidate should possess the following qualifications: a Bachelor’s degree in Marketing, Advertising or related field, with at least five years of experience in digital marketing. They must be able to demonstrate a track record of success in developing and executing digital marketing campaigns and strategies. They must have a strong understanding of digital media, analytics, and technology, with a keen eye for detail. The successful candidate will have exceptional organizational, communication, and problem-solving skills, as well as demonstrate a relentless commitment to staying up to date with the latest digital trends. If this sounds like you, we invite you to apply!

Responsibilities:

1. Develop comprehensive digital marketing strategies and campaigns that effectively promote PepsiCo’s products, services, and brand
2. Conduct research and analyze data to identify and target potential customers and markets
3. Monitor, evaluate, and report on the performance of campaigns to optimize results
4. Manage budgets and allocate resources to ensure objectives are met
5. Collaborate with marketing and product teams to develop and implement successful initiatives
6. Develop relationships with third-party vendors to ensure quality of services
7. Maintain an up-to-date understanding of digital marketing trends and best practices
8. Stay abreast of changes in technology and the digital landscape to ensure competitive advantage
9. Provide guidance to team members to ensure their success in executing digital marketing campaigns
10. Assist in the recruitment and training of digital marketing team members

According to JobzMall, the average salary range for a Associate Director, Digital Marketing in Plano, TX, USA is between $92,000 and $150,000. This salary range can vary depending on the company, the industry, and the individual's experience and qualifications.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.