Associate Creative Director - Copywriter

Welcome to PepsiCo, a global leader in the food and beverage industry. We are seeking a talented and dynamic individual to join our team as an Associate Creative Director - Copywriter. As part of our creative team, you will have the opportunity to shape and elevate the voice of our iconic brand and create impactful campaigns that resonate with consumers around the world. We are looking for someone who is passionate, innovative, and driven to push the boundaries of creativity. If you have a strong background in copywriting and a knack for developing engaging content, we want to hear from you. Join us and be a part of shaping the future of PepsiCo’s marketing strategy.

1. Develop and maintain the tone and voice of the PepsiCo brand across all marketing and advertising materials.
2. Collaborate with creative team members to concept and execute innovative and effective campaigns that align with PepsiCo's brand messaging and objectives.
3. Write and edit engaging and impactful copy for various mediums including print, digital, video, and social media.
4. Stay up-to-date with industry trends and consumer insights to inform and enhance copywriting strategies.
5. Work closely with cross-functional teams, including marketing, design, and brand management, to ensure alignment and consistency in messaging and branding.
6. Take ownership of projects and see them through from concept to final delivery, ensuring they are delivered on time and within budget.
7. Mentor and provide guidance to junior copywriters, fostering a creative and supportive work environment.
8. Collaborate with external agencies and vendors to manage and maintain creative standards and brand guidelines.
9. Conduct research and gather insights to inform the development of creative concepts and copy.
10. Continuously strive to push the boundaries of creativity and innovation, bringing fresh and original ideas to the table.
11. Monitor and analyze the performance of campaigns and make data-driven recommendations for future projects.
12. Represent PepsiCo's brand and creative vision at various internal and external events and presentations.

According to JobzMall, the average salary range for a Associate Creative Director - Copywriter in New York, NY, USA is $119,000 - $200,000 per year. However, this can vary depending on factors such as the size and reputation of the company, the individual's experience and skills, and the industry they are working in. Some top advertising agencies in New York may pay salaries upwards of $250,000 for this position. Additionally, bonuses, commissions, and other benefits may also be included in the overall compensation package.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.