Associate Creative Director - Copywriter

Welcome to PepsiCo, where we believe in pushing boundaries and creating innovative campaigns that captivate audiences worldwide. As an Associate Creative Director - Copywriter, you will have the opportunity to lead a talented team of copywriters and collaborate with cross-functional teams to bring our brand's vision to life. We are seeking a dynamic and experienced individual who has a passion for storytelling and a strong understanding of consumer behavior. If you are a creative thinker, strategic problem solver, and have a proven track record of delivering impactful campaigns, then we want you to join our team.

1. Lead and manage a team of copywriters to ensure the delivery of high-quality, on-brand and innovative campaigns.
2. Collaborate with cross-functional teams including art directors, designers, and marketers to develop and execute creative concepts that align with the brand's vision.
3. Develop and maintain a deep understanding of the brand's target audience and their behaviors, to inform creative strategies and messaging.
4. Create compelling and engaging copy that tells a story and resonates with the target audience.
5. Stay up-to-date with industry trends and best practices in advertising and marketing to continuously push boundaries and innovate.
6. Provide guidance and mentorship to the copywriting team, fostering a creative and collaborative work environment.
7. Review and provide feedback on copy to ensure it meets brand guidelines and objectives.
8. Manage multiple projects simultaneously, ensuring timely and efficient delivery of all copy assets.
9. Work closely with the marketing team to develop and implement strategic plans for campaigns that align with business goals.
10. Take ownership of the brand's tone and voice, ensuring consistency across all communication channels.
11. Brainstorm and pitch new campaign ideas and concepts to senior leadership.
12. Monitor and analyze the performance of campaigns to inform future creative decisions.
13. Represent the brand and its values in all communications and interactions both internally and externally.
14. Uphold high standards of quality and creativity in all work produced by the copywriting team.

According to JobzMall, the average salary range for a Associate Creative Director - Copywriter in Plano, TX, USA is $80,000 - $120,000 per year. This may vary depending on the specific company, level of experience, and other factors.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.