Assistant Brand Manager

Are you a marketing professional with a passion for brand management and a thirst for success? Look no further! PepsiCo is seeking an Assistant Brand Manager to join our innovative and dynamic team. As an Assistant Brand Manager, you will play a crucial role in developing and implementing strategic marketing plans to drive brand growth and increase consumer engagement. We are looking for a highly motivated and creative individual with a strong understanding of consumer trends and a knack for developing impactful marketing campaigns. If you are ready to make a splash in the world of brand management, we want you on our team!

1. Develop and execute strategic marketing plans to drive brand growth and increase consumer engagement.
2. Manage day-to-day brand activities and ensure alignment with overall brand strategy.
3. Conduct market research and analyze consumer trends to identify opportunities for brand growth.
4. Collaborate with cross-functional teams to develop and implement innovative marketing campaigns.
5. Monitor and track brand performance, providing insights and recommendations for improvement.
6. Manage and allocate marketing budgets to maximize ROI and achieve brand objectives.
7. Cultivate relationships with external partners to leverage brand partnerships and sponsorships.
8. Stay up-to-date on industry trends and competitor activities to inform brand strategy.
9. Work closely with creative teams to develop compelling brand messaging and visuals.
10. Analyze sales data and consumer feedback to inform product development and marketing strategy.
11. Coordinate and oversee the production of marketing materials and campaigns.
12. Ensure brand guidelines and standards are maintained across all marketing initiatives.
13. Train and mentor junior team members to support their professional development.
14. Collaborate with sales teams to develop and execute promotional strategies to drive sales.
15. Stay within budget and meet deadlines while managing multiple projects simultaneously.

According to JobzMall, the average salary range for a Assistant Brand Manager in Plano, TX, USA is $53,000 to $75,000 per year, with a median salary of $63,000 per year. This range can vary depending on factors such as experience, education, and the specific company and industry. Some Assistant Brand Managers may also receive additional benefits and bonuses such as healthcare, retirement plans, and performance-based incentives.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.