Are you passionate about building and promoting iconic brands? Do you thrive in a fast-paced, dynamic environment? PepsiCo is seeking a highly motivated and driven individual to join our team as an Assistant Brand Manager. In this role, you will play a critical role in developing and executing marketing strategies for our diverse portfolio of beloved brands. We are looking for a creative thinker with strong analytical skills and a results-driven mindset. If you are ready to make an impact and grow your career with one of the world's leading food and beverage companies, we want to hear from you!
- Develop and execute marketing strategies for various iconic brands within PepsiCo's portfolio.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and growth opportunities.
- Collaborate with cross-functional teams to develop and implement innovative brand initiatives.
- Drive brand awareness and engagement through traditional and digital marketing channels.
- Monitor and track brand performance metrics, and use data to inform decision-making and drive results.
- Develop and manage budgets for brand campaigns and initiatives.
- Work closely with advertising agencies and other external partners to develop creative and impactful marketing campaigns.
- Assist in the development of new product launches and brand extensions.
- Ensure brand consistency and compliance with brand standards across all touchpoints.
- Stay updated on industry trends and best practices to continuously improve brand strategies.
- Support the Brand Manager in day-to-day tasks and projects as needed.
- Collaborate with sales teams to develop and execute effective trade marketing programs.
- Act as a brand ambassador and maintain strong relationships with internal and external stakeholders.
- Identify and capitalize on opportunities to improve brand positioning and drive growth.
- Continuously evaluate and adjust brand strategies based on market feedback and performance.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
2-3 Years Of Experience In Brand Management Or Marketing Within The Consumer Goods Industry.
Strong Analytical And Strategic Thinking Skills, With The Ability To Interpret Data And Make Data-Driven Decisions.
Excellent Project Management And Communication Skills, With The Ability To Collaborate With Cross-Functional Teams And External Partners.
Passion For The Pepsico Brand And Products, With A Deep Understanding Of Consumer Trends And The Competitive Landscape.
Product Development
Project Management
Market Research
Digital Marketing
Sales forecasting
brand strategy
consumer insights
Creative Thinking
brand positioning
Advertising Campaign
Brand Equity
Brand Analytics
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Assistant Brand Manager in Chicago, IL, USA is $66,000 - $85,000 per year. This can vary depending on factors such as the company, industry, experience, and education of the individual.
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PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.
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