Analyst, Social Media Insights

PepsiCo is looking for an experienced and passionate Social Media Insights Analyst to join our team. This role offers the opportunity to lead and influence PepsiCo's social media strategy by providing key insights and data-driven recommendations. The ideal candidate has a deep understanding of the digital and social media landscape and is comfortable working with large datasets. If you have a knack for uncovering actionable insights, a passion for staying up-to-date on the latest trends, and an understanding of how to balance strategic thinking with tactical execution, this could be the perfect job for you.Required Qualifications: • Bachelor's degree in Marketing, Communications, Business, or a related field • At least 3 years of experience in a digital or social media analytics role • Comprehensive knowledge of social media platforms and tools • Expert level proficiency in Excel and PowerPoint • Excellent problem-solving, communication, and organizational skills • Ability to work in a fast-paced environment and handle multiple tasks simultaneously • A keen eye for detail and a passion for data-driven decision making

Responsibilities:

1. Monitor and analyze PepsiCo’s social media performance, including website analytics, content performance, and engagement metrics.
2. Produce comprehensive reports that provide insights to inform PepsiCo’s overall social media strategy.
3. Develop and implement strategies to optimize PepsiCo’s presence on social media platforms.
4. Research and stay up-to-date on the latest trends in digital and social media.
5. Collaborate with internal teams to develop and execute social media campaigns.
6. Ensure accuracy and consistency of data across all social media platforms.
7. Monitor and respond to customer inquiries and comments on social media.
8. Suggest improvements to PepsiCo’s digital and social media strategies.
9. Identify opportunities to increase awareness and engagement of PepsiCo’s social media presence.
10. Develop and maintain relationships with key stakeholders across PepsiCo’s digital and social media teams.

According to JobzMall, the average salary range for a Analyst, Social Media Insights in Hyderabad, Telangana, India is between ₹402,000 to ₹2,405,000 per year. This range can vary depending on experience, skills, and other factors.

PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.