Marketing Manager, Innovation

Welcome to Peet's Coffee! We are a leading coffee company dedicated to providing our customers with the highest quality coffee experience. As our Marketing Manager, Innovation, you will play a crucial role in developing and executing innovative marketing strategies that will elevate our brand and drive business growth. We are looking for a creative and dynamic individual who is passionate about the coffee industry and has a proven track record of driving successful marketing initiatives. If you have a keen eye for consumer trends, a strategic mindset, and a strong understanding of digital and traditional marketing, we want to hear from you. Join us in our mission to make every cup of coffee an extraordinary one.

1. Develop and implement innovative marketing strategies that align with the company's overall goals and objectives.
2. Conduct market research to identify consumer trends and insights, and use this information to inform marketing strategies.
3. Collaborate with cross-functional teams to ensure marketing initiatives are aligned with product development, sales, and brand messaging.
4. Lead the development of creative marketing campaigns that effectively communicate the brand's message and values.
5. Utilize both traditional and digital marketing techniques to reach and engage with target audiences.
6. Monitor and analyze marketing performance metrics, and make data-driven recommendations for future campaigns.
7. Stay informed on industry trends and competitor activities to identify new opportunities for growth and innovation.
8. Manage and allocate the marketing budget effectively to maximize return on investment.
9. Oversee the development and execution of product launches and promotions.
10. Work closely with external partners, such as advertising agencies and media outlets, to ensure brand consistency and effective collaboration.
11. Foster a culture of innovation within the marketing team and encourage new ideas and creative thinking.
12. Stay updated on legal and ethical guidelines for marketing practices and ensure all activities comply with industry standards and regulations.
13. Represent the company and its values at industry events and conferences.
14. Train and mentor junior marketing team members to develop their skills and contribute to the team's success.
15. Drive business growth and increase brand awareness through effective marketing strategies.

According to JobzMall, the average salary range for a Marketing Manager, Innovation in Emeryville, CA, USA is between $122,000 and $149,000 per year. This range can vary depending on factors such as experience, education, and the specific industry and company the individual is working for. Additionally, bonuses and other forms of compensation may also be included in the overall salary package for this position. It is important to note that salaries may also differ in other locations for the same job title.

Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted Arabica coffee in blends including French Roast and grades appropriate for espresso drinks. Peet's offers freshly roasted beans, brewed coffee and espresso beverages, as well as bottled cold brew. In 2007, Peet's opened the first LEED Gold Certified roastery in the United States. Peet's coffee is sold in over 14,000 grocery stores across the United States.