Manager, PR & Influencer Marketing

Are you a creative and strategic thinker with a knack for building relationships and creating buzz? Do you have a passion for all things party and a strong understanding of the social media landscape? If so, we have an exciting opportunity for you! Party City is seeking a dynamic and experienced Manager of PR & Influencer Marketing to join our team. In this role, you will be responsible for developing and executing PR and influencer marketing strategies to drive brand awareness and engagement. We are looking for someone who is highly motivated, results-driven, and has a proven track record of success in public relations and influencer marketing. If this sounds like you, we want to hear from you!

1. Develop and implement creative PR and influencer marketing strategies to increase brand awareness and engagement for Party City.
2. Build and maintain relationships with media outlets, influencers, and other key stakeholders to secure coverage and partnerships.
3. Identify and engage with relevant influencers and negotiate partnerships and collaborations to promote Party City products and events.
4. Conduct market research and stay up to date on industry trends to inform PR and influencer marketing strategies.
5. Plan and execute press events and product launches, including coordinating media invites, securing event coverage, and managing event logistics.
6. Create compelling and engaging content for press releases, media pitches, and social media posts.
7. Monitor and analyze media coverage and influencer partnerships to measure the success of PR and influencer marketing efforts.
8. Collaborate with cross-functional teams (marketing, social media, e-commerce) to ensure alignment and consistency in messaging.
9. Manage PR and influencer marketing budget and track expenses to maximize ROI.
10. Stay up to date on social media trends and platforms and implement best practices for influencer marketing.
11. Represent Party City in a professional and positive manner at industry events and trade shows.
12. Mentor and lead a team of PR and influencer marketing specialists to ensure successful execution of strategies and campaigns.
13. Identify and mitigate potential PR crises and develop crisis communication plans.
14. Continuously seek out new and innovative ways to leverage PR and influencer marketing to drive business objectives.
15. Provide regular reports and updates on PR and influencer marketing efforts to senior management.

According to JobzMall, the average salary range for a Manager, PR & Influencer Marketing in Woodcliff Lake, NJ, USA is $88,000-$123,000 per year. This may vary depending on factors such as the size and industry of the company, the candidate's level of experience and skills, and the current job market.

Party City is an American publicly traded retail chain of party stores founded in 1986 by Steve Mandell in East Hanover, New Jersey. Based in Elmsford, New York, the company is the largest retailer of party goods in the United States, Canada and Mexico, operating over 900 company-owned and franchise outlets under the Party City, Halloween City, Toy City, and Factory Card & Party Outlet brands.