Marketing Specialist - Retail Media

Welcome to Panasonic – a global leader in electronics and home appliances. We are seeking a dynamic and experienced Marketing Specialist to join our Retail Media team. In this role, you will play a crucial role in driving brand awareness, increasing sales and expanding our market share in the retail industry. If you have a strong background in marketing and a passion for consumer electronics, we want to hear from you. Join us at Panasonic and be a part of a dynamic and innovative company that is shaping the future of technology.

1. Develop and implement effective marketing strategies to increase brand awareness and drive sales in the retail industry.
2. Conduct market research and analysis to identify consumer trends, competitor activities, and potential opportunities for growth.
3. Collaborate with cross-functional teams to develop and execute marketing campaigns, promotions, and initiatives.
4. Manage and optimize marketing budgets to ensure maximum return on investment.
5. Utilize various marketing channels such as social media, email, and paid advertising to reach target audiences.
6. Monitor and report on key performance metrics, providing insights and recommendations for improvement.
7. Develop and maintain relationships with key retail partners to ensure effective execution of marketing programs.
8. Stay up-to-date on industry trends and best practices, and make recommendations for continuous improvement.
9. Assist in the development of product positioning, messaging, and branding strategies.
10. Act as a brand ambassador for Panasonic, representing the company and its products at industry events and conferences.
11. Train and educate retail sales teams on product features and benefits to ensure effective sales techniques.
12. Collaborate with the creative team to develop marketing materials and assets that align with brand guidelines.
13. Proactively identify new opportunities for growth and expansion in the retail industry.
14. Maintain a thorough understanding of Panasonic's product offerings and stay informed about new product releases.
15. Adhere to company policies and procedures, ensuring compliance with all legal and ethical standards.

According to JobzMall, the average salary range for a Marketing Specialist - Retail Media is between $45,000 and $70,000 per year. However, this can vary depending on factors such as the specific company, location, and experience level. Some Marketing Specialists in this field may also earn bonuses or commissions based on the success of their marketing campaigns.

Panasonic Corp. engages in the development, manufacture, and sale of electrical products. It operates through the following segments: Appliances, Eco Solutions, Audio Visual Computer (AVC) Networks, Automotive and Industrial Systems.