Service Line Marketing Manager

Welcome to Orlando Health! We are currently seeking a highly motivated and results-driven Service Line Marketing Manager to join our dynamic team. As a leader in the healthcare industry, Orlando Health is dedicated to providing exceptional care and service to our community. In this role, you will have the opportunity to develop and execute marketing strategies for our various service lines, ultimately contributing to the overall success of our organization. We are looking for a candidate with a strong background in marketing, excellent communication skills, and a passion for promoting healthcare services. If you are ready to make a meaningful impact in the healthcare world, we invite you to apply for this exciting opportunity.

1. Develop and implement marketing strategies for various service lines within Orlando Health.
2. Collaborate with cross-functional teams to ensure alignment of marketing efforts with organizational goals.
3. Conduct market research to identify target audiences, competitive landscape, and potential growth opportunities.
4. Create and manage marketing budgets for service line campaigns and initiatives.
5. Develop and execute marketing campaigns utilizing a variety of channels, including print, digital, social media, and events.
6. Monitor and analyze marketing campaign performance, making necessary adjustments to improve results.
7. Collaborate with internal teams to develop and maintain consistent messaging and branding across all service line marketing materials.
8. Work closely with service line leaders to understand their goals and objectives, and develop marketing plans to support them.
9. Build and maintain relationships with external partners, vendors, and media outlets to support service line marketing efforts.
10. Stay up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics.
11. Communicate marketing plans and results to senior leadership and stakeholders.
12. Manage a team of marketing professionals, providing guidance, feedback, and support to ensure successful execution of marketing initiatives.
13. Represent Orlando Health at community events and conferences to promote our services and brand.
14. Collaborate with the digital marketing team to develop and optimize digital campaigns and initiatives.
15. Ensure compliance with all legal and regulatory requirements in all marketing efforts.
16. Continuously evaluate and improve the patient experience through marketing efforts.
17. Foster a positive and collaborative work environment within the marketing team and across the organization.

According to JobzMall, the average salary range for a Service Line Marketing Manager in Orlando, FL, USA is between $58,000 – $97,000 per year. However, this may vary depending on factors such as the specific industry, company size, and level of experience. Some Service Line Marketing Managers may earn higher salaries with bonuses and other benefits.

Orlando Health is a private, not-for-profit network of community and specialty hospitals based in Orlando, Florida. Orlando Health has award-winning hospitals, clinics and over 2000 physicians throughout Central Florida.