Orlando Health

Digital Content Generalist

Orlando Health

Orlando, FL, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Are you a creative and tech-savvy individual with a passion for healthcare? We are seeking a Digital Content Generalist to join our growing team at Orlando Health. As a Digital Content Generalist, you will play a vital role in creating and curating engaging and informative content for our digital channels. We are looking for a detail-oriented and versatile team player who can thrive in a fast-paced environment. If you have a strong understanding of digital media and a knack for storytelling, we want to hear from you. Join us in making a difference in the lives of our patients and community.

  1. Develop and implement digital content strategies to support the overall marketing and communications goals of Orlando Health.
  2. Create engaging and informative content for various digital channels, including website, social media, email, and other online platforms.
  3. Collaborate with cross-functional teams to identify and produce relevant and timely content that resonates with our target audience.
  4. Monitor and analyze digital content performance metrics to make data-driven decisions for future content creation.
  5. Keep up-to-date with industry trends and best practices in digital content creation and implement them in our content strategy.
  6. Ensure all digital content adheres to brand guidelines and maintains a consistent tone and voice.
  7. Conduct research and gather information to support the development of accurate and compelling healthcare-related content.
  8. Work closely with subject matter experts and healthcare professionals to produce credible and accurate content.
  9. Manage and maintain a content calendar to ensure timely delivery of content and optimize content distribution.
  10. Collaborate with the design team to create visually appealing content, including graphics, images, and videos.
  11. Stay informed about emerging digital technologies and propose innovative ideas to enhance the organization's digital presence.
  12. Assist with other digital marketing initiatives, including email campaigns, search engine optimization, and online advertising as needed.
  13. Maintain strong relationships with key stakeholders and communicate effectively to ensure alignment and consistency in messaging.
  14. Ensure all digital content is optimized for search engines and follows SEO best practices.
  15. Uphold the organization's mission and values while representing Orlando Health in a professional and positive manner.
Where is this job?
This job is located at Orlando, FL, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Communications, Journalism, Or Related Field.

  • Minimum Of 2 Years Of Experience In Digital Content Creation, Preferably In The Healthcare Industry.

  • Proficiency In Adobe Creative Suite, Specifically Photoshop And Indesign.

  • Strong Writing And Editing Skills With A Focus On Seo And Web Content Optimization.

  • Experience With Content Management Systems And Social Media Platforms, Including Analytics And Reporting.

Required Skills
  • Graphic Design

  • Photography

  • Project Management

  • Content Creation

  • Video Production

  • Content Strategy

  • Branding

  • Web analytics

  • Social media management

  • Email Marketing

  • Copywriting

  • SEO Optimization

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Digital Content Generalist in Orlando, FL, USA is between $35,000 and $50,000 per year. This may vary depending on factors such as experience, skills, and the specific company or industry.

Additional Information
Orlando Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 8th, 2023
Apply BeforeAugust 19th, 2025
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About Orlando Health

Orlando Health is a private, not-for-profit network of community and specialty hospitals based in Orlando, Florida. Orlando Health has award-winning hospitals, clinics and over 2000 physicians throughout Central Florida.

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