
Digital Content Generalist
Are you a creative and tech-savvy individual with a passion for healthcare? We are seeking a Digital Content Generalist to join our growing team at Orlando Health. As a Digital Content Generalist, you will play a vital role in creating and curating engaging and informative content for our digital channels. We are looking for a detail-oriented and versatile team player who can thrive in a fast-paced environment. If you have a strong understanding of digital media and a knack for storytelling, we want to hear from you. Join us in making a difference in the lives of our patients and community.
- Develop and implement digital content strategies to support the overall marketing and communications goals of Orlando Health.
- Create engaging and informative content for various digital channels, including website, social media, email, and other online platforms.
- Collaborate with cross-functional teams to identify and produce relevant and timely content that resonates with our target audience.
- Monitor and analyze digital content performance metrics to make data-driven decisions for future content creation.
- Keep up-to-date with industry trends and best practices in digital content creation and implement them in our content strategy.
- Ensure all digital content adheres to brand guidelines and maintains a consistent tone and voice.
- Conduct research and gather information to support the development of accurate and compelling healthcare-related content.
- Work closely with subject matter experts and healthcare professionals to produce credible and accurate content.
- Manage and maintain a content calendar to ensure timely delivery of content and optimize content distribution.
- Collaborate with the design team to create visually appealing content, including graphics, images, and videos.
- Stay informed about emerging digital technologies and propose innovative ideas to enhance the organization's digital presence.
- Assist with other digital marketing initiatives, including email campaigns, search engine optimization, and online advertising as needed.
- Maintain strong relationships with key stakeholders and communicate effectively to ensure alignment and consistency in messaging.
- Ensure all digital content is optimized for search engines and follows SEO best practices.
- Uphold the organization's mission and values while representing Orlando Health in a professional and positive manner.
Bachelor's Degree In Marketing, Communications, Journalism, Or Related Field.
Minimum Of 2 Years Of Experience In Digital Content Creation, Preferably In The Healthcare Industry.
Proficiency In Adobe Creative Suite, Specifically Photoshop And Indesign.
Strong Writing And Editing Skills With A Focus On Seo And Web Content Optimization.
Experience With Content Management Systems And Social Media Platforms, Including Analytics And Reporting.
Graphic Design
Photography
Project Management
Content Creation
Video Production
Content Strategy
Branding
Web analytics
Social media management
Email Marketing
Copywriting
SEO Optimization
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Digital Content Generalist in Orlando, FL, USA is between $35,000 and $50,000 per year. This may vary depending on factors such as experience, skills, and the specific company or industry.
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Orlando Health is a private, not-for-profit network of community and specialty hospitals based in Orlando, Florida. Orlando Health has award-winning hospitals, clinics and over 2000 physicians throughout Central Florida.

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