Marketing Specialist

Are you a creative and results-driven marketing professional looking for a new opportunity? Look no further! Optum, a leading healthcare company, is seeking a talented Marketing Specialist to join our dynamic team. In this role, you will have the opportunity to utilize your skills and expertise to develop and implement innovative marketing strategies that will drive business growth. We are seeking a detail-oriented and strategic thinker who is passionate about making a positive impact in the healthcare industry. If you have a strong background in marketing and are ready to take on new challenges, we want to hear from you!

1. Develop and implement creative and effective marketing strategies to drive business growth for the healthcare company.
2. Utilize marketing expertise and knowledge of industry trends to identify new opportunities and target audiences.
3. Collaborate with cross-functional teams to ensure alignment and consistency of messaging across all marketing efforts.
4. Conduct market research and analysis to inform marketing strategies and identify areas for improvement.
5. Plan and execute marketing campaigns, including digital and traditional tactics such as email, social media, events, and print.
6. Create and manage marketing materials, including advertisements, brochures, and presentations.
7. Monitor and track marketing performance metrics and provide regular reports to leadership.
8. Stay up-to-date on industry trends and best practices to continuously improve marketing efforts.
9. Act as a brand ambassador for the company and maintain brand standards across all marketing materials.
10. Collaborate with sales team to provide support and resources for their efforts.
11. Manage and track marketing budget to ensure efficient use of resources.
12. Conduct competitive analysis and make recommendations to stay ahead of industry trends.
13. Develop and maintain relationships with key stakeholders, including internal teams, clients, and vendors.
14. Stay informed of regulatory guidelines and ensure all marketing materials and initiatives comply with industry standards.
15. Use data and insights to make strategic decisions and optimize marketing efforts for maximum impact.

According to JobzMall, the average salary range for a Marketing Specialist in Eden Prairie, MN, USA is between $50,000 and $70,000 per year. This range can vary depending on experience, education, and specific job responsibilities. Some Marketing Specialists in Eden Prairie may earn higher salaries, particularly if they have specialized skills or work in a highly competitive industry. Additionally, benefits such as health insurance, retirement plans, and bonuses may also contribute to an individual's overall compensation package.

Since 1992, HealthCare Partners has been committed to developing innovative models of healthcare delivery that improve our patients' quality of life while containing healthcare costs. Our strength is in our steadfast commitment to our guiding principle of coordinated care. Our physicians strive daily to bring the benefits of coordinated care to more than 600,000 managed care patients in California, who represent the diversity of cultures, socioeconomic groups, ages, and health statuses in the communities we serve.