Director, Category (Culture & Lifestyle)

Attention all culture and lifestyle enthusiasts! Are you passionate about shaping and driving the direction of one of the world's most iconic brands? Oakley is seeking a Director of Category, specializing in Culture & Lifestyle, to join our dynamic team. As the leader in this category, you will have the opportunity to create and execute strategies that will elevate our brand and connect with consumers on a deeper level. We are looking for a highly skilled and experienced individual who is committed to delivering innovative and impactful initiatives. If you have a strong understanding of the culture and lifestyle landscape and possess exceptional leadership and communication skills, we want to hear from you! Join us in pushing the boundaries and setting new standards in the industry.

1. Develop and lead the overall category strategy for Culture & Lifestyle at Oakley, in alignment with the brand's overall vision and goals.
2. Stay up-to-date on current culture and lifestyle trends, as well as competitors' activities, to inform and guide strategy development.
3. Identify and cultivate relationships with key influencers, tastemakers, and cultural leaders to enhance the brand's presence and relevance in the culture and lifestyle space.
4. Collaborate with cross-functional teams, including marketing, product, and sales, to ensure seamless execution of category initiatives.
5. Conduct market research and analysis to identify consumer insights and needs, and use this information to develop impactful campaigns and initiatives.
6. Develop and manage the category budget, ensuring efficient allocation of resources to drive maximum ROI.
7. Oversee the creation and execution of engaging and innovative marketing campaigns, events, and partnerships that align with the brand's culture and lifestyle strategy.
8. Lead and mentor a team of category professionals, providing guidance, support, and development opportunities to ensure their success.
9. Foster a culture of innovation and creativity within the category team, encouraging them to push boundaries and think outside the box.
10. Monitor and track the success of category initiatives, analyzing data and metrics to inform future strategies and campaigns.
11. Serve as a brand ambassador, representing Oakley at industry events, conferences, and networking opportunities.
12. Communicate effectively with internal and external stakeholders, presenting category plans and results to senior leadership and cross-functional teams.
13. Continuously evaluate and adapt category strategies to stay ahead of industry trends and consumer preferences.
14. Uphold and promote the brand's values, mission, and vision in all category initiatives and communications.
15. Embody a strong understanding of the Oakley brand and its target audience, and use this knowledge to drive category success.

According to JobzMall, the average salary range for a Director, Category (Culture & Lifestyle) in Lake Forest, CA, USA is $85,000 - $135,000 per year. This range may vary based on the specific company, experience level, and industry. Additionally, factors such as bonuses, benefits, and location can also impact the salary for this role.

Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian corporate giant Luxottica based in Milan, designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.