Patient Marketing Analyst

Welcome to Novartis – a global healthcare company that is dedicated to improving the lives of patients worldwide. We are currently seeking a detail-oriented and analytical individual to join our team as a Patient Marketing Analyst. In this role, you will play a crucial role in developing and executing marketing strategies for our patient-focused products. As a Patient Marketing Analyst, you will have the opportunity to use your skills to drive business growth and make a meaningful impact on the lives of patients. Are you ready to join our mission-driven company and take on this exciting opportunity?

1. Develop and execute marketing strategies for patient-focused products to drive business growth.
2. Conduct market research and analyze data to identify patient needs, preferences, and trends.
3. Collaborate with cross-functional teams to develop patient-centric initiatives.
4. Monitor and report on the effectiveness of marketing campaigns and provide recommendations for improvement.
5. Utilize analytical tools and techniques to track and measure key performance indicators.
6. Stay up-to-date on industry trends, competitor activities, and regulatory changes to inform marketing strategies.
7. Build relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and internal teams.
8. Develop and manage budgets for patient marketing initiatives.
9. Create compelling and informative patient-focused content for various channels, including digital and print.
10. Conduct regular analysis of patient data to identify insights and opportunities for improvement.
11. Collaborate with sales teams to develop patient education materials and support product launches.
12. Ensure all patient marketing initiatives comply with relevant laws, regulations, and industry standards.
13. Develop and maintain strong communication channels with key internal and external stakeholders.
14. Proactively identify and address any issues or challenges related to patient marketing.
15. Continuously seek out new ways to improve patient engagement and drive business growth.

According to JobzMall, the average salary range for a Patient Marketing Analyst in East Hanover, NJ, USA is $60,000 - $85,000 per year. This may vary depending on the specific company, experience level, and other factors.

Novartis AG develops, manufactures, and markets healthcare products. It operates through the following segments: Pharmaceuticals, Alcon, Sandoz, Vaccines & Diagnostics, and Consumer Health. The Pharmaceuticals segment provides patent-protected prescription medicines. The Alcon segment offers surgical, ophthalmic pharmaceuticals, and vision care products. The Sandoz segment provides generic pharmaceuticals. The Vaccines & Diagnostics segment provides human vaccines and blood testing diagnostics.