Associate Director, US Content & Channel Strategy

At Novartis, we are dedicated to improving the lives of patients through innovative healthcare solutions. As the Associate Director of US Content & Channel Strategy, you will play a crucial role in driving the success of our brand by developing and executing impactful content strategies across various channels. We are seeking a highly motivated and experienced individual who possesses a keen understanding of the evolving digital landscape and has a passion for creating engaging and informative content. If you are a strategic thinker with excellent communication skills and a strong track record of driving results, we encourage you to apply for this exciting opportunity.

1. Develop and execute content strategies that align with the overall brand vision and business objectives.
2. Keep up-to-date with the latest trends and advancements in digital content and channel strategy to ensure Novartis remains competitive and innovative.
3. Collaborate with cross-functional teams to understand the needs and preferences of our target audience and develop content that resonates with them.
4. Lead the development of a multi-channel content calendar that effectively communicates key messages and drives engagement with our brand.
5. Oversee the creation of high-quality, informative, and engaging content for various channels including social media, websites, email marketing, and other digital platforms.
6. Monitor and analyze content performance metrics to continuously improve and optimize strategies.
7. Ensure all content is compliant with regulatory requirements and reflects Novartis' values and messaging.
8. Manage and mentor a team of content creators and strategists to ensure high-quality and consistent output.
9. Collaborate with external agencies and vendors to support the development and distribution of content.
10. Develop and manage budget for content creation and distribution, ensuring cost-effectiveness and ROI.
11. Present content strategy and performance reports to upper management and provide recommendations for future initiatives.
12. Stay abreast of industry best practices and competitor strategies to inform and improve our content and channel strategies.
13. Foster a collaborative and positive work environment, promoting creativity, innovation, and teamwork.
14. Represent Novartis at industry events and conferences, sharing insights and promoting our brand.
15. Uphold Novartis' commitment to ethical and responsible content creation and distribution.

According to JobzMall, the average salary range for a Associate Director, US Content & Channel Strategy in East Hanover, NJ, USA is between $130,000 and $170,000 per year. This range may vary depending on the specific company, experience level, and other factors.

Novartis AG develops, manufactures, and markets healthcare products. It operates through the following segments: Pharmaceuticals, Alcon, Sandoz, Vaccines & Diagnostics, and Consumer Health. The Pharmaceuticals segment provides patent-protected prescription medicines. The Alcon segment offers surgical, ophthalmic pharmaceuticals, and vision care products. The Sandoz segment provides generic pharmaceuticals. The Vaccines & Diagnostics segment provides human vaccines and blood testing diagnostics.