International Marketing Manager, Brand Activation - Parker, Waterman, rOtring
Are you a strategic thinker with a passion for global marketing and brand activation? Do you thrive in a fast-paced, dynamic environment? Newell Brands is seeking a highly motivated and experienced International Marketing Manager to lead the brand activation efforts for our prestigious writing instrument brands - Parker, Waterman, and rOtring. As a key member of our team, you will be responsible for developing and executing international marketing strategies that drive brand awareness and sales growth. If you have a strong understanding of global markets, a creative mindset, and a proven track record of successful brand activation, we want to hear from you. Join our team and help us continue to elevate our iconic brands to new heights.
- Develop and implement international marketing strategies to increase brand awareness and drive sales growth for Parker, Waterman, and rOtring writing instrument brands.
- Conduct market research and analysis to identify key trends, target markets, and opportunities for brand activation.
- Collaborate with cross-functional teams to develop innovative and impactful marketing campaigns that align with brand objectives and company goals.
- Manage and allocate marketing budgets effectively to maximize ROI and achieve marketing objectives.
- Monitor and track brand performance in international markets, providing insights and recommendations for continuous improvement.
- Develop and maintain relationships with key stakeholders, including distributors, retailers, and marketing agencies, to drive brand activation and ensure brand consistency.
- Stay current on industry trends and best practices in global marketing to ensure the brand's competitive advantage.
- Lead and mentor a team of marketing professionals to achieve team and individual goals.
- Develop and maintain strong partnerships with internal teams, including sales, product development, and finance, to ensure alignment and collaboration on brand strategies.
- Represent the company and brands at international trade shows, conferences, and events to promote brand awareness and generate leads.
- Monitor and analyze competitor activities to identify potential threats and opportunities for the brands.
- Continuously evaluate and improve brand activation strategies based on performance metrics and market trends.
- Act as a brand ambassador, ensuring all marketing efforts align with the company's values and brand guidelines.
Bachelor's Degree In Marketing Or A Related Field: A Solid Educational Background In Marketing Is Essential For An International Marketing Manager, Brand Activation Position. This Qualification Ensures That The Candidate Has A Strong Understanding Of Marketing Principles, Strategies, And Tactics.
Previous Experience In International Marketing: Newell Brands Is A Global Company, And Thus, The Ideal Candidate Should Have Prior Experience In International Marketing. This Includes Knowledge Of Various Markets, Cultural Differences, And The Ability To Adapt Marketing Campaigns To Different Regions.
Strong Brand Activation Skills: The Job Title Specifically Mentions Brand Activation, Which Refers To The Process Of Bringing A Brand To Life Through Various Marketing Activities. Therefore, The Candidate Should Have A Proven Track Record Of Successfully Activating Brands, Preferably In A Global Context.
Excellent Communication And Interpersonal Skills: As An International Marketing Manager, Brand Activation, The Candidate Will Be Working With Teams From Different Countries And Cultures. Therefore, Strong Communication And Interpersonal Skills Are Crucial For Building Relationships, Managing Cross-Functional Teams, And Collaborating Effectively.
Familiarity With Parker, Waterman, And Rotring Brands: Newell Brands Owns Several Well-Known Brands, Including Parker, Waterman, And Rotring. The Ideal Candidate Should Be Familiar With These Brands And Have A Passion For Their Products. This Will Enable Them To Develop Effective Marketing Strategies And Campaigns That Align With The Brand's Values And Target Audience.
Market Research
Budget management
Digital Marketing
Brand management
Product positioning
Cross-Cultural Communication
brand awareness
Campaign planning
Global Strategy
Brand Activation
Trade Show Management
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a International Marketing Manager, Brand Activation - Parker, Waterman, rOtring in London, UK is £50,000 to £70,000 per year. This can vary depending on the specific company and industry, as well as the individual's experience and qualifications. Some companies may also offer bonuses and other benefits in addition to the base salary.
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Newell Brands is an American worldwide manufacturer, marketer and distributor of consumer and commercial products with a portfolio of brands including Rubbermaid storage and trash containers, home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, PaperMate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman), glue (Elmer's, Krazy Glue); children's products (Aprica, Nuk, Tigex, Babysun, Baby Jogger and Graco); First Alert alarm systems; Calphalon cookware and kitchen electrics; Sunbeam, Rival, Crock-Pot, Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee small kitchen appliances; as well as Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick home fragrance products.
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