Director, Brand Management

Join our dynamic team at Newell Brands as the Director of Brand Management! As a leader in the consumer goods industry, we are seeking a highly motivated and experienced individual to oversee all aspects of our brand strategy and development. With a portfolio of globally recognized brands, this role offers the opportunity to make a significant impact on the company's growth and success. We are looking for a creative and strategic thinker with a strong business acumen and a passion for building and elevating brands. If you have a proven track record in brand management and a drive for innovation, we want you to be a part of our team!

1. Develop and drive the overall brand strategy and vision for Newell Brands, in alignment with the company's goals and objectives.
2. Lead and manage a team of brand managers, providing guidance, support, and mentorship to ensure the success of each brand.
3. Conduct thorough market research and analysis to identify consumer trends, competitive landscape, and potential growth opportunities for the company's brands.
4. Collaborate with cross-functional teams including marketing, sales, product development, and finance to execute brand initiatives and campaigns.
5. Create and manage brand budgets, ensuring effective and efficient use of resources to achieve brand objectives.
6. Oversee the development and execution of all brand marketing materials, including advertising, packaging, and digital content.
7. Monitor and analyze brand performance through key metrics, making data-driven decisions to continuously improve and optimize brand strategies.
8. Stay current with industry trends and best practices in brand management, and apply them to drive innovation and growth within the company.
9. Foster strong relationships with external partners, agencies, and vendors to ensure successful execution of brand initiatives.
10. Act as a brand ambassador, promoting the company's values and culture both internally and externally.

According to JobzMall, the average salary range for a Director, Brand Management in Atlanta, GA, USA is $118,000 - $156,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Factors such as education, certifications, and additional skills may also impact the salary range for this position.

Newell Brands is an American worldwide manufacturer, marketer and distributor of consumer and commercial products with a portfolio of brands including Rubbermaid storage and trash containers, home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, PaperMate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman), glue (Elmer's, Krazy Glue); children's products (Aprica, Nuk, Tigex, Babysun, Baby Jogger and Graco); First Alert alarm systems; Calphalon cookware and kitchen electrics; Sunbeam, Rival, Crock-Pot, Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee small kitchen appliances; as well as Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick home fragrance products.