Brand Manager, Sharpie

Welcome to Newell Brands, where we are committed to creating innovative and high-quality products that enhance our customers' lives. We are currently seeking a creative and driven Brand Manager to join our team and oversee the development and growth of our iconic Sharpie brand. As the Brand Manager, you will be responsible for driving brand strategy, positioning, and marketing initiatives to ensure the continued success and relevance of Sharpie in the market. We are looking for a passionate individual with a strong understanding of brand building and consumer insights, who can bring fresh and dynamic ideas to the table. If you have a proven track record of driving brand growth and a deep love for the Sharpie brand, we want to hear from you.

1. Develop and implement brand strategies and initiatives to drive the growth and success of the Sharpie brand.
2. Conduct market research and analyze consumer insights to identify trends and opportunities for the brand.
3. Collaborate with cross-functional teams to create and execute marketing campaigns that align with brand positioning and messaging.
4. Monitor and analyze brand performance, sales data, and market trends to make strategic recommendations for the Sharpie brand.
5. Manage the brand budget and allocate resources effectively to support brand objectives.
6. Build and maintain relationships with external partners, such as advertising agencies and media outlets, to enhance brand visibility and reach.
7. Develop and maintain brand guidelines to ensure consistency in messaging and visual identity across all touchpoints.
8. Stay up-to-date with industry trends and best practices to continuously improve the brand's performance and relevance.
9. Lead and mentor a team of brand professionals to ensure the successful execution of brand initiatives.
10. Collaborate with product development teams to ensure new products align with the brand's positioning and meet consumer expectations.
11. Monitor and respond to consumer feedback and inquiries to maintain a positive brand reputation.
12. Identify and pursue new opportunities for brand growth and expansion, including potential partnerships and collaborations.
13. Represent the Sharpie brand at industry events and conferences to increase brand awareness and network with potential partners.
14. Prepare and present regular reports on brand performance and initiatives to top management.
15. Uphold and promote the values and mission of Newell Brands in all brand-related activities.

According to JobzMall, the average salary range for a Brand Manager, Sharpie in Atlanta, GA, USA is between $66,000 and $122,000 per year. This can vary depending on factors such as years of experience, education level, and the specific company or brand the manager is working for.

Newell Brands is an American worldwide manufacturer, marketer and distributor of consumer and commercial products with a portfolio of brands including Rubbermaid storage and trash containers, home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, PaperMate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman), glue (Elmer's, Krazy Glue); children's products (Aprica, Nuk, Tigex, Babysun, Baby Jogger and Graco); First Alert alarm systems; Calphalon cookware and kitchen electrics; Sunbeam, Rival, Crock-Pot, Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee small kitchen appliances; as well as Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick home fragrance products.