Web Analytics Analyst

The Marketing Demand Center team drives market momentum by developing, coordinating and executing journey-based campaigns, leveraging multiple channels to reach targeted prospects, and engaging with prospects in new and meaningful ways to drive sales leads for New York Life’s 14,000 agents. Support the site analytic needs of New York Life business units by analyzing web traffic using clickstream tools, such as Adobe Analytics along with BI tools such as Tableau. Create holistic dashboards by pulling data from different data sources and website and landing pages for presentations to senior management, including key insights and actionable recommendations to optimize campaign and channel performance. Collaborate with external partners such as creative and media agencies to assist with data collection and reporting. Maintain Adobe technical documentation and data dictionary.

According to JobzMall, the average salary range for a Web Analytics Analyst in 225 W Station Square Dr, Pittsburgh, PA 15219, USA is between $48,000 and $84,000 per year. This range can vary depending on the experience and qualifications of the individual, as well as the company they are hired by.

New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.