
Solutions Marketing Manager
Welcome to New York Life, one of the leading mutual life insurance companies in the nation. We are currently seeking a dynamic and results-driven Solutions Marketing Manager to join our team. As a Solutions Marketing Manager, you will be responsible for developing and executing marketing strategies for our suite of solutions, including insurance products and financial planning services. This is an exciting opportunity for a strategic thinker with a passion for driving business growth and delivering exceptional customer experiences. If you have a proven track record of success in marketing and a strong understanding of the insurance industry, we invite you to apply for this role.
- Develop and execute comprehensive marketing strategies for New York Life's suite of solutions, including insurance products and financial planning services.
- Conduct market research and analysis to identify target audiences, competitive landscape, and opportunities for growth.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment and consistency in messaging and branding.
- Create and manage marketing campaigns, including email, social media, print, and digital advertising, to promote New York Life's solutions and drive customer acquisition and retention.
- Monitor and analyze campaign performance and make data-driven recommendations for optimization and improvement.
- Develop and maintain relationships with industry partners and stakeholders to enhance New York Life's visibility and expand market reach.
- Collaborate with internal and external partners to develop and implement innovative marketing initiatives and promotions to generate leads and increase sales.
- Stay up-to-date with industry trends, market conditions, and customer insights to inform marketing strategies and tactics.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Ensure all marketing efforts adhere to regulatory guidelines and compliance standards.
- Serve as a brand ambassador for New York Life, representing the company at industry events, conferences, and other networking opportunities.
- Mentor and coach junior team members, providing guidance and support to help them achieve their goals and contribute to the overall success of the team.
- Foster a positive and collaborative work environment, promoting teamwork and open communication across departments.
- Continuously evaluate and improve marketing processes and procedures to enhance efficiency and effectiveness.
- Uphold New York Life's values and mission, and promote a customer-centric culture within the organization.
Bachelor's Degree In Marketing, Business, Or A Related Field. A Strong Educational Background In Marketing Is Essential For This Role, As It Requires A Deep Understanding Of Marketing Principles And Strategies.
Minimum Of 5 Years Of Experience In Marketing Or Product Management. The Solutions Marketing Manager Role At New York Life Requires A Candidate With A Proven Track Record Of Success In Marketing Or Product Management, Preferably In The Financial Services Industry.
Strong Analytical And Strategic Thinking Skills. This Role Involves Analyzing Market Trends, Customer Insights, And Competitive Landscape To Develop Effective Marketing Strategies That Drive Business Growth.
Excellent Communication And Presentation Skills. The Solutions Marketing Manager Will Be Responsible For Communicating Complex Ideas And Strategies To Various Stakeholders, Including Senior Management, Sales Teams, And External Partners.
Knowledge Of Financial Services Industry. A Deep Understanding Of The Financial Services Industry, Including Insurance And Investment Products, Is Highly Desirable For This Role. Experience In Marketing Financial Products Is A Plus.
Strategic Planning
Event Management
Content Creation
Digital Marketing
Brand management
Customer segmentation
Competitive analysis
Market analysis
Campaign development
Product positioning
Sales Enablement
Stake
Communication
Conflict Resolution
Leadership
Time management
creativity
Organization
Teamwork
Positive Attitude
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Solutions Marketing Manager in New York, NY, USA is between $95,000 - $135,000 per year. This can vary based on factors such as experience, education, and the specific company and industry the individual works in. With more experience and a higher level of education, the salary range may be higher. Additionally, the salary may also include bonuses and other benefits.
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New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.

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