Senior Manager of Sponsorship Digital Activation
Welcome to New York Life, the leading provider of insurance and financial services in the United States. We are currently seeking a highly motivated and experienced Senior Manager of Sponsorship Digital Activation to join our dynamic team. As a Senior Manager, you will play a crucial role in developing and executing our digital activation strategy for our sponsorship programs. We are looking for a strategic thinker with a keen understanding of the digital landscape and a passion for building successful partnerships. If you have a proven track record of driving digital activation and a strong understanding of the insurance and financial services industry, we want to hear from you. Join us in our mission to protect and enhance the financial well-being of our customers and help shape the future of New York Life.
- Develop and execute the digital activation strategy for all sponsorship programs.
- Collaborate with cross-functional teams to ensure seamless integration of digital activation into overall sponsorship plans.
- Utilize knowledge of the digital landscape to identify new opportunities for digital activation and stay ahead of industry trends.
- Oversee the creation and implementation of digital content and assets that align with sponsorship goals and objectives.
- Work closely with external partners and vendors to negotiate and manage contracts and deliverables.
- Analyze digital activation results and provide strategic recommendations for future improvements.
- Monitor and manage digital activation budgets to ensure efficient and effective use of resources.
- Serve as a key point of contact for all digital activation-related inquiries and issues.
- Maintain a strong understanding of the insurance and financial services industry and use that knowledge to inform digital activation strategies.
- Mentor and guide junior team members, providing support and fostering their professional growth.
- Represent the company at industry events and conferences to build relationships and promote our sponsorship programs.
- Continuously evaluate and improve digital activation processes and procedures to ensure optimal efficiency and effectiveness.
Bachelor's Degree In Marketing, Business Administration, Communications, Or Related Field.
Minimum Of 7-10 Years Experience In Sponsorship Activation, Preferably Within The Financial Services Industry.
Strong Understanding Of Digital Marketing Strategies And Tactics, Including Social Media, Email Marketing, And Website Optimization.
Proven Track Record Of Successfully Managing And Executing Complex Sponsorship Activations, Including Budget Management And Roi Analysis.
Excellent Communication And Project Management Skills, With The Ability To Collaborate Effectively With Cross-Functional Teams And External Partners.
Project Management
Data Analysis
Budget management
Content Creation
Event Planning
Social media management
Brand management
Digital strategy
Marketing Analytics
Partnership Development
Sponsorship Activation
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager of Sponsorship Digital Activation in New York, NY, USA is between $110,000 and $150,000 per year. This salary can vary depending on the specific company, industry, and level of experience of the individual. Bonuses and other benefits may also be included in the total compensation package.
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New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.
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