Lifecycle Marketing Activations and Operations Coordinator

Welcome to New York Life, where our mission is to provide financial security and peace of mind to our clients. We are currently seeking a highly motivated and detail-oriented individual to join our team as the Lifecycle Marketing Activations and Operations Coordinator. In this role, you will play a crucial role in executing and optimizing our lifecycle marketing campaigns to drive customer engagement and retention. We are looking for someone with a passion for data-driven marketing, strong project management skills, and a customer-centric mindset. If you are a proactive and organized individual with a keen eye for detail, we encourage you to apply for this exciting opportunity. Join us in making a positive impact on our clients' lives and shaping the future of our company.

1. Develop and implement strategies for lifecycle marketing campaigns to drive customer engagement and retention.
2. Execute and optimize lifecycle marketing campaigns, including email, direct mail, and other communication channels.
3. Monitor campaign performance and provide regular reporting and analysis to identify areas for improvement.
4. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and consistency in messaging.
5. Utilize data and analytics to identify target segments and personalize marketing communications to maximize effectiveness.
6. Manage project timelines and ensure all campaigns are delivered on time and within budget.
7. Conduct ongoing research and stay up-to-date on industry trends and best practices in lifecycle marketing.
8. Ensure all marketing communications adhere to branding guidelines and comply with regulatory requirements.
9. Assist in the development and maintenance of customer segmentation models to improve targeting and personalization.
10. Continuously evaluate and recommend new tools and technologies to enhance lifecycle marketing efforts.
11. Act as a point of contact for customer inquiries and concerns related to lifecycle marketing campaigns.
12. Maintain a high level of attention to detail and accuracy in all tasks and deliverables.
13. Proactively identify opportunities to improve processes and efficiency within the lifecycle marketing function.
14. Uphold the company's mission and values in all interactions with clients, colleagues, and stakeholders.
15. Participate in team meetings and contribute ideas and insights to drive continuous improvement within the marketing department.

According to JobzMall, the average salary range for a Lifecycle Marketing Activations and Operations Coordinator in New York, NY, USA is $50,000-$70,000 per year. However, factors such as experience, education, and specific job duties may impact the actual salary for this role. Additionally, the type of company and industry may also play a role in determining the salary range for this position.

New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.