Global Brand & Advertising, Director
You will develop and oversee brand strategy, creative strategy, brand management, and brand measurement. Develop and implement brand activation and product introduction programs, advertising, and experiences to achieve business objectives. Manage the creative service team that oversees brand management, consistent implementation of brand guidelines, and supports brand, marketing, and business projects. Manage external agencies in the development of campaigns across paid, earned, and owned channels. Develop and implement partnerships and ideas to amplify the brand. Collaborate with colleagues in Marketing, Sales, and other areas of the business to ensure our brand positioning is consistent across all initiatives. Proactively identify new opportunities to advance the brand.
Minimum 8 years of brand marketing and advertising experience
Proven experience building and delivering integrated brand, marketing, and communication programs and managing brand tools
Experience writing marketing briefs and developing marketing plans
Experience planning and executing media programs that include paid social, search, and digital channels.
Time Management Skills
Strategic thinker
Strong relationship management
Creative development and advertising
Planning and executing media programs
Building and delivering integrated brand
Verbal communication
Motivated, self-directed and driven
Prioritizing skills
flexibility
Problem-solving and resourcefulness
Written communication
Detail Oriented and Organized
Multi-tasking
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New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.
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