Digital Marketing Strategist, Website Optimization Lead
The Sr. Digital Marketing Strategist, Website Optimization Lead is responsible for the creation and execution of email & website program strategies to drive engagement and improve conversion/acquisition (and ultimately value creation) throughout the prospect/applicants digital journey for AARP Life Insurance and other business lines. Plan, develop and implement site experience strategies to support our growing digital life insurance business. Drive email marketing strategy by leveraging audience, content, frequency, and messaging as optimization levers. Define detailed scope of digital initiatives, working with business partners, creative and technology teams. Guide and improve the content publication & email campaign process. Build and execute comprehensive testing plans for site and email experiences. Leverage tools & dashboards to analyze & interpret digital experience effectiveness, identifying key drivers of site conversion and email performance.
Must have 3 - 5 years experience building digital strategies and products
Hands-on experience and proven track record of managing website projects and email campaigns from ideation to delivery
Experience working in an Agile environment to manage technical and business efforts
Ability to work with a sense of urgency in an aggressive, multi-tasking environment
Adobe Campaign
Time Management Skills
Strong Analytical Skills
Adobe Test & Target
Excellent project management
Create A/B and multivariate test campaigns
Email marketing strategy
Results Oriented
Motivated, self-directed and driven
Communication Skills
Multitasking Skills
Adaptability
Problem Solving Skills
Detail oriented and highly organized
According to JobzMall, the average salary range for a Digital Marketing Strategist, Website Optimization Lead in 5505 W Cypress St, Tampa, FL 33607, USA is between $46,717 and $74,927 per year. This range can vary depending on experience, education, and other factors.
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New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.
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