Corporate Vice President, Marketing Strategy

Lead a team of senior associates and partners that develop and execute direct mail campaigns. Identify creative, targeting, modeling, cross-channel and product opportunities to grow sales. Drive a robust testing agenda and make recommendations based on insights. Monitor performance of rollout campaigns. Identify key trends and adjust strategies accordingly. Track marketing costs and ensure channel stays on budget. Lead marketing and analytic research projects to develop new opportunities or make existing campaigns more effective throughout the operation. Collaborate closely with internal (Compliance, Production, Creative, Product Strategy) and external (Data and Print vendors) partners to ensure high execution quality and continued process efficiency gains. Partner with Digital and E-mail teams on cross-channel marketing opportunities.

According to JobzMall, the average salary range for a Corporate Vice President, Marketing Strategy in 5505 W Cypress St, Tampa, FL 33607, USA is $145,000 - $185,000 per year. This range is based on salaries from several sources including job boards, employer websites, and salary surveys.

New York Life Insurance Company is the third-largest life insurance company in the United States, the largest mutual life insurance company in the United States.