Marketing Analytics Manager

Actively monitor, analyze and report on the health of marketing pipeline and total funnel and support customer acquisition and penetration programs. Develop KPIs to assess marketing performance and progress across all strategic focus areas including brand awareness and demand generation. Periodically measure all stages of the customer acquisition funnel from engagement to monetization and generate actionable insights. Develop reporting dashboards in Domo and/or Salesforce Lightning to support recurring operating reviews and planning discussions for senior leadership. Partner with Product Marketing Campaign and Event Managers to optimize campaigns within each channel. Lead and develop strategy for reporting, testing, analyzing and forecasting for all digital marketing channels. Partner with Product, IT, Sales, and Marketing teams to develop requirements for tracking, tagging and sourcing leads. Integrate disparate data sources and tools to deliver integrated, actionable insights.

According to JobzMall, the average salary range for a Marketing Analytics Manager is between $68,000 and $129,000 per year. This range will vary depending on the company and the region. Factors such as experience, qualifications, and the type of company can all influence the salary range for a Marketing Analytics Manager.

Neustar enables trusted connections between companies and people at the moments that matter most. We offer industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. In 2021TransUnion has acquired Neustar.