
Lead Generation Specialist
Performs outbound sales activities such as cold calling, lead follow-up, and opportunity qualifications. Meets or exceeds activity metrics for outbound calls, appointments set, generated opportunities $25,000 or greater in pipeline, and prospecting time. Create monthly strategic outreach plans in concert with AEs to support new business acquisition goals. Conduct deep research on target accounts to identify key players and create customized messaging for prospecting purposes. Leverage assets from Marketing and Demand Generation campaigns to educate and nurture prospective customers, thereby creating need in the market. Maintain and update records within Salesforce.com to reflect relevant research and activities. Utilize all available resources β salesforce.com, LinkedIn Sales Navigator, Outreach, ZoomInfo, etc. to strategically identify organizations and individuals to contact. Learn portfolio of Neustar solutions and articulate the value to personas across a prospect organization.
1-3 years of experience in a Sales Development, Cold-calling, Lead Generation, or Sales is preferred
Aptitude for understanding how technology products and solutions solve business problems
Ability to work collaboratively with employees within department and across functions
MS Word
Writing Skills
Time Management Skills
MS Excel skills
Data analysis and presentation skills
Verbal communication
Driven and self-motivated
written communication
Problem Solving Skills
Detail oriented and highly organized
Flexibility and adaptability
According to JobzMall, the average salary range for a Lead Generation Specialist in 250 Montgomery St, San Francisco, CA 94104, USA is $60,000 to $80,000. This range is based on job postings from the area and is an estimate. Actual salary may vary depending on the company, experience, and other factors.
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Neustar enables trusted connections between companies and people at the moments that matter most. We offer industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. In 2021TransUnion has acquired Neustar.

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