Sr. Director, Performance Marketing Planning
Welcome to NBCUniversal Media, where we strive to create engaging and innovative content that resonates with audiences around the world. As our Sr. Director of Performance Marketing Planning, you will play a crucial role in driving the success of our marketing campaigns and maximizing our impact in the highly competitive media landscape. We are seeking a dynamic and strategic leader with a passion for data-driven decision making and a track record of driving results. If you are a driven and creative marketer with a strong understanding of digital media, we want you to join our team and help us shape the future of entertainment.
- Develop and implement performance marketing strategies that align with business goals and drive measurable results
- Create and manage a comprehensive performance marketing plan, including budget allocation, channel selection, and campaign optimization
- Collaborate with cross-functional teams to ensure alignment and integration of performance marketing efforts with overall marketing strategy
- Utilize data and analytics to inform decision making and continuously improve performance across all campaigns
- Stay abreast of industry trends and developments in digital media to identify new opportunities and optimize existing strategies
- Lead and mentor a team of performance marketing professionals, providing guidance and support to help them achieve their goals and contribute to the overall success of the company
- Build and maintain relationships with key partners and vendors to leverage their expertise and resources in support of performance marketing efforts
- Monitor and report on the effectiveness of campaigns, providing insights and recommendations for future improvements
- Collaborate with creative teams to ensure messaging and creative assets are optimized for performance marketing channels
- Stay informed on industry regulations and compliance requirements to ensure all campaigns are in line with legal and ethical standards.
Minimum Of 10 Years Of Experience In Performance Marketing Planning, Preferably Within A Media Or Entertainment Company.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field. Master's Degree Preferred.
Demonstrated Success In Developing And Executing Large-Scale Marketing Campaigns, With A Focus On Driving Performance And Roi.
Strong Leadership Skills And Experience Managing A Team, Including Setting Goals, Providing Feedback, And Fostering A Collaborative And Innovative Work Environment.
In-Depth Knowledge Of Digital Marketing Platforms And Analytics Tools, Including Google Analytics, Facebook Ads Manager, And Adwords. Experience With Data-Driven Decision Making And A/B Testing Is Also Required.
Strategic Planning
Data Analysis
Market Research
Budget management
Digital Marketing
Content Strategy
Brand management
Team Leadership
Campaign optimization
Creative Concepting
Media Buying
Project
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a Sr. Director, Performance Marketing Planning is $160,000 - $200,000 per year. However, this can vary depending on factors such as location, industry, and company size. Some senior directors in this role may earn higher salaries, up to $250,000 or more, while others may earn lower salaries, closer to $140,000 per year. Bonuses and other forms of compensation may also be included in the total
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NBCUniversal Media, LLC, or NBCUniversal, is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.
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