
Specialist, Performance Marketing
Join the team at NBCUniversal Media as a Specialist, Performance Marketing and be a part of the leading global media and entertainment company. In this role, you will have the opportunity to utilize your expertise in performance marketing to drive growth and engagement for our diverse portfolio of brands and properties. We are looking for a highly motivated and results-driven individual who is passionate about utilizing data and analytics to optimize campaigns and deliver impactful results. If you have a strong background in performance marketing and a drive for innovation, we encourage you to apply and join our dynamic team.
- Develop and implement performance marketing strategies to drive growth and engagement for the company's diverse portfolio of brands and properties.
- Utilize data and analytics to continually optimize campaigns and drive impactful results.
- Collaborate with cross-functional teams to ensure alignment of performance marketing efforts with overall business objectives.
- Stay updated on industry trends, best practices, and emerging technologies to constantly improve and innovate performance marketing strategies.
- Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvement.
- Manage and allocate budgets effectively to maximize ROI and achieve set KPIs.
- Conduct research and identify new opportunities for performance marketing initiatives.
- Work with external partners and vendors to execute campaigns and ensure timely delivery.
- Communicate effectively with all stakeholders to ensure a clear understanding of goals, strategies, and results.
- Participate in team meetings and contribute to the overall growth and success of the performance marketing department.
- Maintain a strong understanding of the company's brand and voice to ensure consistency in all campaigns.
- Identify and troubleshoot any issues or challenges that may arise during campaigns.
- Collaborate with the marketing team to integrate performance marketing efforts with other marketing initiatives.
- Keep track of industry regulations and compliance guidelines to ensure all campaigns are in line with legal requirements.
- Continuously evaluate and improve processes to increase efficiency and effectiveness of performance marketing efforts.
Bachelor's Degree In Marketing, Advertising, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Performance Marketing, Preferably In The Media Or Entertainment Industry.
Proficiency In Digital Marketing Platforms, Including Google Ads, Facebook Ads Manager, And Dsps.
Strong Analytical Skills And Experience With Data Analysis Tools, Such As Google Analytics Or Adobe Analytics.
Excellent Communication And Collaboration Skills, With The Ability To Work Cross-Functionally With Teams Such As Creative, Sales, And Product.
Social Media
Data Analysis
Content Creation
A/B testing
SEO
PPC
Influencer Marketing
Digital advertising
brand strategy
Campaign optimization
Audience targeting
Budget
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Specialist, Performance Marketing in New York, NY, USA is $65,000 - $125,000 per year. This can vary depending on factors such as the specific industry, company size, and level of experience. Additionally, bonuses and other forms of compensation may also be included in the overall salary package.
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NBCUniversal Media, LLC, or NBCUniversal, is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.

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