Manager, Digital Marketing Analytics

"At NBCUniversal Media, we are constantly pushing the boundaries of digital marketing to reach our audience in innovative ways. As the Manager of Digital Marketing Analytics, you will play a crucial role in driving our digital strategy through data-driven insights and analysis. We are looking for a highly analytical and strategic leader who is passionate about utilizing analytics to inform and optimize marketing campaigns. If you have a strong background in digital marketing, a deep understanding of web analytics tools, and a proven track record of delivering results, we'd love to have you join our team."

1. Develop and implement digital marketing analytics strategies to support business objectives.
2. Conduct thorough analysis of digital marketing campaigns and provide actionable insights to inform decision making.
3. Utilize web analytics tools to track and measure digital marketing performance and make data-driven recommendations for optimization.
4. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and establish measurable goals for digital marketing initiatives.
5. Stay up-to-date on industry trends and best practices in digital marketing analytics to continuously improve strategies and approaches.
6. Monitor and report on digital marketing performance metrics, providing regular updates to key stakeholders.
7. Identify opportunities for optimization and growth based on data and insights, and work with the team to implement solutions.
8. Develop and maintain dashboards and reports to track and communicate digital marketing performance.
9. Manage and mentor a team of digital marketing analysts to ensure high-quality analysis and reporting.
10. Work closely with the digital marketing team to align analytics with overall marketing goals and objectives.
11. Collaborate with external partners and agencies to ensure accurate tracking and reporting of digital marketing efforts.
12. Manage budgets and allocate resources effectively to maximize ROI on digital marketing initiatives.
13. Identify areas for improvement in digital marketing processes and implement solutions to increase efficiency and effectiveness.
14. Communicate complex data and insights to non-technical stakeholders in a clear and concise manner.
15. Ensure compliance with data privacy and security regulations.
16. Continuously evaluate and test new tools and methodologies to improve digital marketing analytics capabilities.

According to JobzMall, the average salary range for a Manager, Digital Marketing Analytics in Orlando, FL, USA is $77,000 - $142,000 per year. This may vary depending on factors such as the size and industry of the company, the candidate's level of experience and education, and the specific job duties and responsibilities. Additionally, bonuses, commissions, and other benefits may also impact the overall salary for this position.

NBCUniversal Media, LLC, or NBCUniversal, is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.