
Digital Sales Planner, Programmatic
Welcome to NBCUniversal Media, where we are committed to delivering innovative and engaging content across all platforms. As a Digital Sales Planner, Programmatic, you will play a crucial role in driving revenue through the planning and execution of programmatic campaigns across our diverse portfolio of brands. With your strong understanding of digital advertising and programmatic technology, you will collaborate with internal teams and external partners to develop effective and efficient media plans. We are seeking a highly motivated and detail-oriented individual who is passionate about the digital landscape and eager to join our dynamic team. Join us in shaping the future of digital advertising at NBCUniversal Media.
- Collaborate with internal teams and external partners to develop effective and efficient media plans for programmatic campaigns.
- Utilize strong understanding of digital advertising and programmatic technology to inform planning and execution strategies.
- Analyze data and insights to identify opportunities for optimization and drive revenue growth.
- Communicate with clients and agencies to gather campaign objectives and ensure successful campaign implementation.
- Monitor and manage campaign performance, making necessary adjustments to meet KPIs and client goals.
- Stay up-to-date on industry trends and best practices in programmatic advertising to inform campaign strategies.
- Coordinate with ad operations and analytics teams to ensure accurate and timely campaign delivery.
- Assist in the preparation of sales materials and presentations for potential clients.
- Act as a point of contact for any programmatic-related inquiries from clients or internal teams.
- Collaborate with sales and marketing teams to identify new business opportunities and potential partnerships.
Bachelor's Degree In Marketing, Advertising, Or A Related Field
Minimum Of 2-3 Years Of Experience In Digital Media Sales And Programmatic Advertising
Strong Understanding Of Digital Media Landscape And Programmatic Buying And Selling Processes
Proficiency In Ad Serving Platforms And Programmatic Tools Such As Doubleclick, Google Ad Manager, And Dsps
Excellent Communication And Negotiation Skills, With The Ability To Build And Maintain Relationships With Clients And Internal Teams.
Inventory Management
Data Analysis
Audience segmentation
Ad operations
Digital strategy
Media planning
ad targeting
Campaign optimization
Programmatic buying
Budget
performance tracking
Creative Solutions
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Digital Sales Planner, Programmatic in Universal City, Los Angeles, CA, USA is $50,000-$80,000 per year. However, this can vary depending on factors such as experience, education, and the specific company hiring.
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NBCUniversal Media, LLC, or NBCUniversal, is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.

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