
Analyst, Programmatic Strategy
Are you a data-driven and strategic thinker with a passion for media and entertainment? Do you thrive in a fast-paced and dynamic environment? NBCUniversal Media is seeking an Analyst, Programmatic Strategy to join our team and help drive the growth of our programmatic advertising business. In this role, you will be responsible for analyzing data, identifying trends, and developing strategies to optimize programmatic campaigns across all platforms. The ideal candidate will have a strong analytical background, excellent communication skills, and a deep understanding of the programmatic landscape. If you are looking for a challenging and rewarding opportunity to make an impact in the media industry, we want to hear from you!
- Conduct data analysis and identify key trends and insights to inform programmatic advertising strategies.
- Develop and implement optimization strategies to improve the performance of programmatic campaigns across all platforms.
- Collaborate with cross-functional teams to understand business objectives and provide data-driven recommendations.
- Stay up-to-date on industry trends and best practices in programmatic advertising to inform strategy development.
- Utilize various analytics tools to track and measure programmatic campaign performance and provide regular reporting to stakeholders.
- Identify and troubleshoot any issues or challenges with programmatic campaigns and provide solutions to improve performance.
- Communicate effectively with internal and external stakeholders to present findings and recommendations.
- Work closely with sales teams to develop and implement programmatic advertising solutions for clients.
- Collaborate with technology teams to implement new programmatic advertising technologies and tools.
- Continuously monitor and analyze programmatic data to identify areas of improvement and optimize strategies accordingly.
- Actively participate in team meetings and provide insights and recommendations to improve overall programmatic advertising strategy.
- Maintain a deep understanding of the programmatic landscape and proactively identify and propose new opportunities for growth.
- Ensure compliance with industry standards and regulations in all programmatic advertising activities.
- Train and mentor junior team members to help develop their analytical skills and knowledge of programmatic advertising.
Bachelor's Degree In Marketing, Advertising, Or Related Field.
Minimum Of 3 Years Experience In Programmatic Advertising, Preferably Within The Media Industry.
Strong Understanding Of Digital Media Landscape And Programmatic Advertising Ecosystem.
Proficiency In Using Programmatic Platforms Such As Google Ad Manager, Doubleclick Bid Manager, And/Or The Trade Desk.
Excellent Analytical And Problem-Solving Skills With The Ability To Interpret Data And Provide Actionable Insights.
Strategic Planning
Data Analysis
Market Research
Budget management
Digital Marketing
Programmatic Advertising
Media planning
Competitive analysis
Campaign optimization
Audience targeting
performance tracking
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Analyst, Programmatic Strategy in New York, NY, USA is $75,000 - $125,000 per year. This range may vary depending on the specific company, experience level, and location. Some companies may offer higher salaries or additional benefits such as bonuses or stock options. It is important to research the specific company and industry to determine the average salary range for this position.
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NBCUniversal Media, LLC, or NBCUniversal, is an American worldwide mass media conglomerate owned by Comcast and headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.

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