Head of Content Marketing & Distribution
Are you a creative and strategic thinker with a passion for storytelling? Do you have a deep understanding of content marketing and a proven track record of driving successful distribution strategies? If so, we have an exciting opportunity for you to lead the content marketing and distribution efforts at NatWest Group. As the Head of Content Marketing & Distribution, you will play a key role in shaping and delivering our content strategy, driving engagement and enhancing our brand reputation. We are looking for a dynamic individual who can bring innovative ideas and lead a team to deliver impactful and effective content. Join us in our mission to make NatWest Group the go-to destination for financial guidance and support.
- Develop and implement a comprehensive content marketing and distribution strategy for NatWest Group.
- Create and oversee the production of high-quality, engaging content across various channels to support the company's goals and objectives.
- Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
- Conduct market research and analysis to identify trends and opportunities for content development and distribution.
- Lead and manage a team of content creators and distributors to deliver effective and impactful content.
- Monitor and analyze content performance, making data-driven decisions to optimize and improve strategies.
- Develop and maintain relationships with external partners and influencers to amplify content reach and engagement.
- Stay up-to-date with industry trends and best practices in content marketing and distribution.
- Collaborate with other departments, such as PR and social media, to integrate content efforts and maximize impact.
- Develop and manage the content marketing and distribution budget, ensuring effective and efficient use of resources.
- Provide regular reports and updates to senior management on content marketing and distribution efforts and results.
- Represent NatWest Group at events and conferences to showcase our content and thought leadership.
- Uphold the company's brand standards and guidelines in all content and distribution efforts.
- Foster a culture of creativity, innovation, and continuous improvement within the content marketing and distribution team.
Bachelor's Or Master's Degree In Marketing, Communications, Or A Related Field.
Minimum Of 7 Years Of Experience In Content Marketing And Distribution, Preferably Within The Financial Services Industry.
Proven Track Record Of Developing And Executing Successful Content Marketing Strategies That Drive Engagement And Conversions.
Strong Leadership Skills With Experience Managing A Team And Collaborating With Cross-Functional Teams.
In-Depth Knowledge Of Digital Marketing Platforms And Tools, Such As Google Analytics, Social Media Management Systems, And Content Management Systems.
Data Analysis
Content Creation
Audience segmentation
Content Strategy
Social media management
Email Marketing
Creative Direction
Content optimization
Distribution planning
Project
Brand Storytelling
Seo Knowledge
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Head of Content Marketing & Distribution in Edinburgh, UK is between £60,000 to £90,000 per year. This can vary depending on the size and industry of the company, as well as the individual's experience and skills.
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NatWest Group plc is a majority state-owned British banking and insurance holding company, based in Edinburgh, Scotland.
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