Marketing Manager
Develop strategies to target company resources for maximum ROI and execute to achieve these objectives, utilizing key opinion leaders and a cross-functional team. Develop clinical and economic marketing collateral that demonstrates the value of Natera’s products. Manage the messaging and value propositions for local and national private insurers as well as Medicaid/Medicare plus international payer organizations. Research and conduct analysis of the market in terms of coverage, reimbursement, competitive landscape, trends, pricing, contracting strategies and patient access. Creating digital tools and clinical dossiers to aid the company’s Market Access and Sales teams, Manage consultants on collaboration projects such as health economics papers, cost effectiveness models, and coding analysis. Coordinate and attend trade shows and advisory boards.
3-5 years of professional experience in healthcare marketing or consulting
Fluency with managed care environment and key drivers of success in gaining reimbursement
Passion for changing medicine Downstream marketing experience
Healthcare experience
Documentation
Time Management
Reporting skills
Analytical skills (data driven)
Verbal communication
Prioritizing skills
written communication
Adaptability
Detail Oriented and Organized
According to JobzMall, the average salary range for a Marketing Manager in 201 Industrial Rd, San Carlos, CA 94070, USA is $95,000 to $125,000 per year. This range is based on the salaries reported by real Marketing Managers in the area.
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Natera is a genetic testing company that operates a CLIA-certified laboratory in San Carlos, California.
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