Welcome to Natera, a leading healthcare company dedicated to improving the lives of patients through cutting-edge genetic testing and analysis. We are currently seeking a talented Marketing Analytics Manager to join our dynamic team and help drive our marketing strategies with data-driven insights. If you are a highly analytical and strategic thinker with a passion for healthcare and a proven track record in marketing analytics, we want to hear from you! This role requires a strong combination of technical skills and business acumen, along with a proactive and collaborative mindset. Join us in making a difference in the lives of patients and their families.
- Utilize data and analytics to inform marketing strategies and drive business decisions.
- Develop and maintain a comprehensive understanding of Natera's products, services, and target markets.
- Conduct market research and competitive analysis to identify opportunities and trends.
- Develop and implement data-driven marketing campaigns and initiatives.
- Collaborate with cross-functional teams to identify key performance indicators and establish metrics for measuring marketing success.
- Develop and maintain marketing dashboards and reports to track and communicate results.
- Analyze and interpret marketing data to provide actionable insights and recommendations.
- Monitor and optimize marketing campaigns to drive maximum ROI.
- Identify and implement new tools and technologies to improve marketing analytics capabilities.
- Stay up-to-date on industry trends and best practices in marketing analytics.
- Communicate regularly with stakeholders to ensure alignment and understanding of marketing analytics strategies and results.
- Train and mentor team members on marketing analytics techniques and tools.
- Ensure data accuracy and integrity, and implement data governance practices.
- Continuously evaluate and improve marketing analytics processes and methodologies.
- Contribute to the overall success of Natera's marketing efforts through data-driven decision making.
Bachelor's Degree In Marketing, Business, Statistics, Data Analytics Or Related Field.
Minimum Of 3-5 Years Of Experience In Marketing Analytics, Preferably In A Healthcare Or Biotech Industry.
Strong Analytical Skills And Proficiency In Data Analysis And Statistical Tools Such As Sql, Tableau, And Excel.
Experience With Marketing Automation And Crm Platforms, Such As Salesforce And Marketo.
Excellent Communication And Presentation Skills, With The Ability To Effectively Translate Data Insights Into Actionable Marketing Strategies.
Data Analysis
Marketing Strategy
Market Research
Campaign Management
A/B testing
Digital Marketing
Social Media Analytics
Data Visualization
Statistical modeling
CRM management
consumer insights
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Analytics Manager is $76,000 - $129,000 per year. This can vary depending on factors such as years of experience, location, and specific job responsibilities. Some Marketing Analytics Managers may earn bonuses or commissions in addition to their base salary.
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Natera is a genetic testing company that operates a CLIA-certified laboratory in San Carlos, California.
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