Digital Business Analyst

Welcome to MUSC Health, where we are dedicated to providing exceptional healthcare services to our community. We are currently seeking a highly motivated and experienced Digital Business Analyst to join our team. As a Digital Business Analyst, you will play a crucial role in driving our digital strategy and enhancing our online presence. We are looking for a detail-oriented individual with a strong understanding of digital technologies and a passion for leveraging data to drive business decisions. If you thrive in a fast-paced environment and have a proven track record of successfully implementing digital initiatives, we invite you to apply for this exciting opportunity.

1. Develop and implement digital strategies to enhance MUSC Health's online presence and improve overall customer experience.
2. Conduct thorough analysis of digital trends, customer behavior, and market competition to identify opportunities for growth and improvement.
3. Collaborate with cross-functional teams to gather requirements and provide recommendations for digital projects.
4. Create detailed project plans, timelines, and budgets for digital initiatives and ensure timely and successful execution.
5. Utilize data analytics tools to track and measure the performance of digital campaigns and provide insights to drive business decisions.
6. Monitor and report on key performance indicators related to digital projects, such as website traffic, conversion rates, and user engagement.
7. Identify and troubleshoot any technical issues or bugs that may arise during the development and implementation of digital projects.
8. Stay informed on industry best practices and emerging technologies to continuously improve MUSC Health's digital presence.
9. Collaborate with marketing and communications teams to ensure consistency and alignment between digital strategies and overall brand messaging.
10. Act as a liaison between technical and non-technical teams, translating business needs into technical requirements and vice versa.
11. Train and support team members on new digital tools and technologies to optimize their usage and effectiveness.
12. Proactively identify areas for improvement and make recommendations for process enhancements to streamline digital operations.
13. Maintain a strong understanding of MUSC Health's products and services to effectively communicate and promote them through digital channels.
14. Uphold and promote MUSC Health's brand guidelines and digital standards across all digital platforms.
15. Stay up-to-date with industry regulations and compliance requirements related to digital marketing and ensure all digital initiatives are in compliance.

According to JobzMall, the average salary range for a Digital Business Analyst in Charleston, SC, USA is between $55,000 and $90,000 per year. This can vary depending on factors such as experience, education, and the specific company and industry. Some higher-paying companies in the Charleston area for this role include Blackbaud, Benefitfocus, and Boeing.