VP, Marketing Enablement & Automation
"Are you a strategic leader with a passion for driving innovation and efficiency through marketing enablement and automation? MetLife is seeking a dynamic and results-driven individual to join our team as the VP of Marketing Enablement & Automation. In this role, you will have the opportunity to shape and execute our marketing strategy while leveraging cutting-edge technology and tools. We are looking for a visionary with a strong understanding of the latest marketing trends and a track record of successfully implementing automation and enablement initiatives. If you are ready to take on a new challenge and make a significant impact on a global scale, we want to hear from you!"
- Develop and drive the overall marketing enablement and automation strategy for MetLife, in alignment with the company's goals and objectives.
- Identify and implement innovative marketing technologies and tools to enhance efficiency and effectiveness in marketing operations.
- Lead and manage a team of marketing professionals to execute marketing enablement and automation initiatives, providing guidance, direction, and support as needed.
- Collaborate with cross-functional teams, including sales, product, and IT, to ensure alignment and integration of marketing strategies and initiatives.
- Stay current with the latest marketing trends and technologies, and proactively identify opportunities for MetLife to leverage them for competitive advantage.
- Develop and maintain relationships with external vendors and partners to optimize the use of marketing automation tools and platforms.
- Measure and analyze the effectiveness of marketing enablement and automation initiatives, and use insights to continuously improve and optimize strategies.
- Manage the marketing enablement and automation budget, ensuring resources are allocated effectively and efficiently.
- Communicate regularly with key stakeholders, including senior leadership, to provide updates on marketing enablement and automation initiatives, results, and ROI.
- Continuously evaluate and improve processes and procedures related to marketing enablement and automation, ensuring they align with industry best practices and meet MetLife's standards of excellence.
In-Depth Knowledge Of Marketing Strategies And Tactics: The Ideal Candidate Should Have A Strong Understanding Of Various Marketing Techniques And How To Implement Them Effectively In Order To Drive Business Results. This Includes Experience With Digital Marketing, Content Marketing, Lead Generation, And Other Key Marketing Tactics.
Leadership And Management Skills: As A Vp, Marketing Enablement & Automation, The Candidate Will Be Responsible For Leading A Team And Managing The Overall Marketing Enablement And Automation Strategy For Metlife. Therefore, They Should Possess Strong Leadership Skills And Be Able To Motivate And Guide Their Team Towards Achieving Goals.
Experience With Marketing Automation Tools: Metlife Is Looking For A Candidate Who Is Well-Versed In Marketing Automation Software Such As Marketo, Hubspot, Or Salesforce. The Ideal Candidate Should Have Hands-On Experience With These Tools And Be Able To Use Them To Streamline Marketing Processes And Improve Efficiency.
Analytical And Data-Driven Mindset: The Vp, Marketing Enablement & Automation Will Be Responsible For Analyzing Marketing Data And Identifying Key Trends And Insights To Inform Decision-Making. Therefore, The Candidate Should Have A Strong Analytical Mindset And Be Comfortable Working With Data And Reporting Tools.
Experience In The Insurance Or Financial Services Industry: While Not A Requirement, Having Experience In The Insurance Or Financial Services Industry Is A Plus For This Role. It Will Allow The Candidate To Better Understand The Target Audience And Market Dynamics, And Develop Effective Marketing Strategies That Align With Metlife's Business Goals.
Project Management
Marketing Strategy
Lead Generation
Content Creation
Digital Marketing
Data Analytics
Brand management
CRM management
Market analysis
Sales Enablement
team
Campaign planning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a VP, Marketing Enablement & Automation in New York, NY, USA is between $200,000 and $300,000 per year. This can vary depending on factors such as the size and industry of the company, the candidate's experience and skills, and the current market demand for this type of role. Some companies may offer additional bonuses and benefits as part of their compensation package.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
MetLife, Inc. provides insurance and financial services to individual and institutional customers. It offers life insurance, annuities, automobile and homeowner's insurance and retail banking services to individuals as well as group insurance, reinsurance and retirement and savings products and services. The company operates its business through six segments: Retail, Group, Voluntary and Worksite Benefits, Corporate Benefit Funding, Latin America, Asia, and Europe, the Middle East and Africa.
Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started