Senior Performance Marketing Analyst
Welcome to MetLife, where we are dedicated to providing financial protection and peace of mind to our customers. We are currently seeking a highly skilled Senior Performance Marketing Analyst to join our dynamic team. In this role, you will have the opportunity to use your expertise in performance marketing to drive business growth and optimize our marketing strategies. We are looking for a passionate and results-driven individual who is ready to take on new challenges and make a significant impact on our organization. If you have a strong background in data analysis, a strategic mindset, and a passion for driving results, we want to hear from you!
- Conduct data analysis to identify key performance indicators (KPIs) and track the success of our marketing campaigns
- Use your expertise in performance marketing to develop and implement strategies that drive customer acquisition and retention
- Collaborate with cross-functional teams to optimize the effectiveness of our marketing efforts, including but not limited to digital, social, and traditional channels
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
- Stay up-to-date on industry trends and best practices in performance marketing, using this knowledge to continuously improve our strategies and tactics
- Utilize various tools and platforms to track, measure, and analyze marketing performance data
- Contribute to the development of marketing budgets and forecasts, ensuring that resources are allocated effectively
- Identify opportunities for testing and experimentation to improve campaign performance and drive business growth
- Collaborate with the data analytics team to develop and maintain a comprehensive performance marketing dashboard
- Provide thought leadership and guidance to junior team members, promoting a culture of continuous learning and growth.
Bachelor's Or Master's Degree In Marketing, Business Administration, Or Related Field.
Minimum Of 5 Years Experience In Performance Marketing, Preferably In The Financial Services Industry.
Strong Analytical And Data Management Skills, With Proficiency In Tools Such As Google Analytics And Adobe Analytics.
Demonstrated Experience In Developing And Executing Successful Performance Marketing Strategies, Including Sem, Seo, And Social Media Advertising.
Excellent Communication And Collaboration Skills, With The Ability To Present Complex Data And Insights To Non-Technical Stakeholders.
Data Analysis
Market Research
Campaign Management
Budget management
A/B testing
Digital Marketing
Social
Conversion optimization
Audience targeting
PPC Advertising
SEO Optimization
performance tracking
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Performance Marketing Analyst in New York, NY, USA is between $86,000 and $120,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry. With bonuses and benefits, the total compensation for a Senior Performance Marketing Analyst in New York can range from $100,000 to $150,000 per year.
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MetLife, Inc. provides insurance and financial services to individual and institutional customers. It offers life insurance, annuities, automobile and homeowner's insurance and retail banking services to individuals as well as group insurance, reinsurance and retirement and savings products and services. The company operates its business through six segments: Retail, Group, Voluntary and Worksite Benefits, Corporate Benefit Funding, Latin America, Asia, and Europe, the Middle East and Africa.
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