Senior Marketing Performance Analyst

Are you a data-driven individual with a passion for marketing? Do you thrive in a fast-paced environment and love to analyze and optimize campaigns? If so, MetLife has an exciting opportunity for you as a Senior Marketing Performance Analyst. In this role, you will play a pivotal role in driving the success of our marketing initiatives by utilizing your expertise in data analysis and your thorough understanding of marketing strategies. We are looking for a motivated and experienced individual who is ready to take on this challenging and rewarding position. If this sounds like you, we invite you to apply and join our dynamic team at MetLife.

1. Conduct in-depth data analysis to inform and optimize marketing strategies and campaigns.
2. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop measurement plans.
3. Utilize various data sources and tools to track and report on campaign performance, providing actionable insights to stakeholders.
4. Monitor and analyze marketing trends and make recommendations for improvements and optimizations.
5. Develop and maintain dashboards and reports to track marketing performance and communicate results to stakeholders.
6. Conduct A/B testing and other experiments to improve marketing effectiveness.
7. Stay up-to-date on industry best practices and emerging trends in marketing analytics.
8. Communicate complex data findings and insights to non-technical stakeholders in a clear and concise manner.
9. Identify opportunities for new marketing initiatives based on data analysis and market research.
10. Work closely with marketing teams to develop and implement data-driven strategies for customer acquisition and retention.
11. Collaborate with data scientists and other analysts to develop predictive models and segmentations to drive targeted marketing efforts.
12. Continuously monitor and evaluate the effectiveness of marketing campaigns and provide recommendations for improvement.
13. Assist in budget planning and forecasting for marketing initiatives based on data insights and performance projections.
14. Train and mentor junior marketing analysts to develop their skills in data analysis and marketing strategy.
15. Maintain a high level of data accuracy and integrity by following best practices for data management and quality control.

According to JobzMall, the average salary range for a Senior Marketing Performance Analyst in New York, NY, USA is between $80,000 - $120,000 per year. This range can vary depending on factors such as the company, industry, years of experience, and level of education. Salaries for this role can also include bonuses and other benefits. It is important to note that these numbers are estimates and may vary based on individual factors.

MetLife, Inc. provides insurance and financial services to individual and institutional customers. It offers life insurance, annuities, automobile and homeowner's insurance and retail banking services to individuals as well as group insurance, reinsurance and retirement and savings products and services. The company operates its business through six segments: Retail, Group, Voluntary and Worksite Benefits, Corporate Benefit Funding, Latin America, Asia, and Europe, the Middle East and Africa.