
Marketing Data Enablement Lead
Welcome to MetLife, a leading global insurance provider committed to helping customers achieve their financial goals and protect their future. We are seeking a highly motivated and experienced Marketing Data Enablement Lead to join our dynamic team. The ideal candidate will have a strong background in data management and a passion for using data to drive strategic marketing initiatives. If you are a self-starter with excellent analytical skills and a desire to make a significant impact, we want to hear from you! Join us in shaping the future of marketing at MetLife and help us deliver innovative solutions to our customers.
- Develop and implement data management strategies to support marketing initiatives.
- Utilize data analytics to identify customer trends and insights to inform marketing campaigns.
- Collaborate with cross-functional teams to ensure data accuracy and consistency across all marketing channels.
- Lead the development and maintenance of data governance policies and procedures.
- Manage and maintain marketing databases, ensuring data is up-to-date and accurate.
- Provide high-quality data reports and dashboards to stakeholders, showcasing key performance metrics.
- Stay up-to-date on industry trends and best practices in data management and use them to drive innovation at MetLife.
- Train and mentor team members on data management processes and best practices.
- Collaborate with IT teams to troubleshoot and resolve any data-related issues.
- Continuously monitor and improve data quality to support accurate marketing campaigns.
- Develop and maintain relationships with external data providers to enhance MetLife's data capabilities.
- Work closely with marketing teams to understand their data needs and provide solutions to improve data-driven decision making.
- Oversee the implementation and integration of new data management tools and technologies.
- Monitor and ensure compliance with data privacy regulations.
- Act as a subject matter expert on data management and provide guidance and support to other team members as needed.
Excellent Communication And Project Management Skills.
Bachelor's Degree In Marketing, Data Analytics, Or A Related Field.
Minimum Of 5 Years Of Experience In Data Management And Analysis, Preferably In The Insurance Or Financial Industry.
Proficient In Data Analytics Software Such As Tableau, Sql, And Excel.
Strong Understanding Of Marketing Principles And Strategies.
Marketing Strategy
Market Research
CRM
Data Modeling
Data Management
Digital Marketing
Data Visualization
Data Analytics
Brand management
Customer segmentation
Data governance
Campaign optimization
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
Critical thinking
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Data Enablement Lead in New York, NY, USA is between $100,000 and $160,000 per year. This range can vary depending on factors such as experience, location, industry, and company size. Some companies may also offer additional benefits and bonuses.
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MetLife, Inc. provides insurance and financial services to individual and institutional customers. It offers life insurance, annuities, automobile and homeowner's insurance and retail banking services to individuals as well as group insurance, reinsurance and retirement and savings products and services. The company operates its business through six segments: Retail, Group, Voluntary and Worksite Benefits, Corporate Benefit Funding, Latin America, Asia, and Europe, the Middle East and Africa.

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