Business Analyst - Marketing Technology

Are you passionate about using technology to drive business growth? Are you a strategic thinker with a deep understanding of marketing processes? If so, MetLife is looking for you to join our team as a Business Analyst - Marketing Technology. In this role, you will play a critical role in identifying and implementing innovative technology solutions to enhance our marketing efforts. We are seeking a highly motivated individual with a strong analytical mindset and exceptional communication skills. As a member of the MetLife family, you will have the opportunity to shape the future of our marketing technology and make a significant impact on our business.

1. Conduct research and analysis on current and emerging marketing technologies to identify opportunities for implementation within the organization.
2. Collaborate with cross-functional teams to understand business needs and develop technology solutions to support marketing strategies.
3. Define and document business requirements for marketing technology projects and initiatives.
4. Create and maintain project plans and timelines, ensuring timely delivery of technology solutions.
5. Develop and present recommendations to key stakeholders, including senior leadership, on the implementation of technology solutions.
6. Monitor and evaluate the effectiveness of implemented marketing technology solutions, making recommendations for improvements as needed.
7. Stay up-to-date on industry trends and best practices in marketing technology to drive innovation within the organization.
8. Effectively communicate complex technical concepts to non-technical stakeholders.
9. Collaborate with IT teams to ensure seamless integration of marketing technology solutions with existing systems.
10. Provide training and support to end-users on new marketing technology tools and platforms.
11. Ensure compliance with data privacy regulations and company policies when implementing marketing technology solutions.
12. Contribute to the development and maintenance of documentation and standard operating procedures for marketing technology processes.
13. Identify and troubleshoot any issues with marketing technology tools and systems, working with appropriate teams to resolve them in a timely manner.
14. Proactively identify areas for improvement and make recommendations for streamlining processes and enhancing efficiency.
15. Continuously monitor and report on the performance and ROI of marketing technology solutions, making adjustments as needed to achieve business goals.

According to JobzMall, the average salary range for a Business Analyst - Marketing Technology in New York, NY, USA is $72,000 - $115,000 per year. This range can vary depending on factors such as education, experience, and the specific industry and company the individual is working for. Some companies may also offer bonuses and other benefits in addition to the base salary.

MetLife, Inc. provides insurance and financial services to individual and institutional customers. It offers life insurance, annuities, automobile and homeowner's insurance and retail banking services to individuals as well as group insurance, reinsurance and retirement and savings products and services. The company operates its business through six segments: Retail, Group, Voluntary and Worksite Benefits, Corporate Benefit Funding, Latin America, Asia, and Europe, the Middle East and Africa.