Email Marketing Specialist

Partner with Email Marketing Director to develop and execute on the email marketing strategy including reawakening campaigns for dormant leads & engagement campaigns for current prospects. Elevate our promotional email programs by developing/writing, deploying and measuring email drip campaigns for multiple B2B and B2C personas and products. Use Salesforce (Marketing Cloud and Pardot) to build and segment email lists for optimal performance. Incorporate best practices into all emails (including, but not limited to: subject line creation, email design & content, calls to action, personalization, A/B testing, and automation rules). Analyze email performance, assess against goals, and provide insights to increase lead and customer engagement. Write email subject lines and content that support a strong call-to-action. Prepare email marketing reports for internal and external stakeholders with key metrics, outcomes and learnings.

According to JobzMall, the average salary range for a Email Marketing Specialist in 11766 Wilshire Blvd, Los Angeles, CA 90025, USA is $48,000 to $67,000 per year.

Meredith Corporation is an American media conglomerate based in Des Moines, Iowa. The company owns magazines, television stations, websites, and radio stations.