
Associate Director, Vaccine Portfolio Marketing
Are you a dynamic and results-driven marketer with a passion for improving global health? Do you have experience in the pharmaceutical industry and a strong understanding of the vaccine market? Merck & Co. is seeking a highly motivated Associate Director to join our team and lead the marketing efforts for our vaccine portfolio. In this role, you will have the opportunity to make a significant impact by driving the growth and market share of our life-saving vaccines. We are looking for a strategic thinker with exceptional leadership skills and a proven track record of success in product marketing. If you are ready to take on a challenging and rewarding role in the healthcare industry, we want to hear from you.
- Develop and implement marketing strategies and tactics for the vaccine portfolio to drive growth and increase market share.
- Conduct market research and analysis to identify customer needs, trends, and opportunities in the vaccine market.
- Collaborate with cross-functional teams including sales, medical affairs, and market access to ensure alignment and execution of marketing plans.
- Monitor and analyze market trends, competitive landscape, and customer insights to adjust marketing strategies and tactics accordingly.
- Create and manage marketing budgets to maximize return on investment and achieve business objectives.
- Lead the development and execution of promotional materials and campaigns to effectively communicate product value and key messages to target audiences.
- Provide strategic guidance and support to sales teams to achieve sales targets and maximize customer engagement.
- Monitor and track product performance and market trends to identify potential risks and opportunities and develop action plans accordingly.
- Maintain a deep understanding of the vaccine portfolio, including product features, benefits, and clinical data, to effectively communicate with internal and external stakeholders.
- Represent the company at conferences, meetings, and other events to promote the vaccine portfolio and build relationships with key stakeholders.
- Lead and mentor a team of marketing professionals to foster a high-performing and collaborative work environment.
- Ensure compliance with all legal and regulatory requirements in all marketing activities and materials.
Minimum Of 7-10 Years Of Experience In Vaccine Marketing, With At Least 3-5 Years In A Leadership Or Management Role.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field. Advanced Degree (Mba, Mph, Etc.) Preferred.
Proven Track Record Of Successfully Launching And Managing Vaccine Products In The Pharmaceutical Industry.
In-Depth Understanding Of The Global Vaccine Market, Including Key Trends, Competitors, And Customer Needs.
Strong Strategic Thinking And Analytical Skills, With The Ability To Develop And Execute Effective Marketing Plans And Drive Business Growth.
Strategic Planning
Market Research
Budget management
Digital Marketing
Brand management
Product Launch
Market analysis
Marketing Campaigns
Competitive intelligence
Stakeholder engagement
Cross-Functional Collaboration
Communication
Conflict Resolution
Leadership
Time management
Work ethic
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Associate Director, Vaccine Portfolio Marketing in North Wales, PA 19454, USA is $100,000-$150,000 per year. However, this can vary depending on factors such as experience, company size, and specific job responsibilities.
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Merck & Co., Inc., d.b.a. Merck Sharp & Dohme outside the United States and Canada, is an American multinational pharmaceutical company and one of the largest pharmaceutical companies in the world. Merck & Co., Inc. engages in the provision of health solutions through its prescription medicines, vaccines, biologic therapies, animal health, and consumer care products. It operates through the following segments: Pharmaceutical, Animal Health, Alliances and Healthcare Services. The Pharmaceutical segment includes human health pharmaceutical and vaccine products marketed either directly by the company or through joint ventures.

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