Digital Marketing Specialist - Media Buyer

Welcome to Marsh & McLennan Companies! We are seeking a highly skilled and dynamic Digital Marketing Specialist - Media Buyer to join our innovative marketing team. As a global leader in professional services, we are committed to delivering exceptional results for our clients and investing in our employees' growth and development. This role offers a unique opportunity to utilize your expertise in digital media buying to drive business growth and impact our overall marketing strategy. If you are passionate about leveraging data and technology to reach and engage target audiences, we want to hear from you! Read on to learn more about the required qualifications for this exciting role.

1. Develop and execute digital media buying strategies to drive business growth and support overall marketing objectives.
2. Utilize data and analytics to identify target audiences and optimize media buying efforts for maximum impact and ROI.
3. Stay up-to-date with industry trends and best practices related to digital media buying and incorporate them into strategies and campaigns.
4. Collaborate with cross-functional teams such as creative, social media, and analytics to ensure cohesive and effective campaigns.
5. Manage relationships with media vendors and negotiate rates to ensure cost-effective media buying.
6. Monitor and track campaign performance, providing regular reports and recommendations for optimization to drive results.
7. Conduct research and analysis to inform media buying decisions and identify new opportunities for reaching target audiences.
8. Stay updated on the latest technology and tools for digital media buying and make recommendations for their implementation.
9. Develop and manage budgets for media buying and ensure spend is allocated effectively to meet campaign goals.
10. Work closely with internal stakeholders to understand business goals and develop media buying strategies that align with overall marketing objectives.
11. Provide guidance and mentorship to junior team members and collaborate with colleagues to continuously improve and innovate in the digital media buying space.
12. Represent the company at industry events and conferences, networking with potential media partners and staying informed on emerging trends and opportunities.
13. Ensure all media buying efforts comply with company policies and regulations, including data privacy and brand guidelines.
14. Continuously analyze and evaluate the effectiveness of media buying strategies and make recommendations for improvement.
15. Maintain a strong understanding of the competitive landscape and use this knowledge to inform media buying decisions.

According to JobzMall, the average salary range for a Digital Marketing Specialist - Media Buyer in Mexico City, CDMX, Mexico is between $18,000 to $30,000 MXN per month. This equates to approximately $959 to $1,599 USD per month. However, salaries may vary depending on factors such as experience, skills, and the specific company and industry.

Marsh & McLennan Companies, Inc. is a global professional services firm, headquartered in New York City with businesses in insurance brokerage, risk management, reinsurance services, talent management, investment advisory, and management consulting.