Site Analytics Analyst - Apparel

Welcome to Macy's, the world-renowned department store that has been providing quality apparel and fashion to customers for over 160 years. We are currently seeking a highly skilled and motivated Site Analytics Analyst to join our team and help drive our online business forward. As a Site Analytics Analyst, you will play a crucial role in analyzing and interpreting data to improve the overall performance of our website. If you have a passion for retail, an analytical mindset, and a strong understanding of web analytics tools, we want to hear from you! Join us and be a part of our dynamic and innovative team at Macy's.

1. Analyze and interpret website data to identify areas for improvement and optimization.
2. Monitor website performance and identify trends to inform business decisions.
3. Collaborate with cross-functional teams to implement data-driven strategies and initiatives.
4. Conduct regular A/B testing and provide insights and recommendations based on results.
5. Develop and maintain dashboards and reports to track key performance metrics.
6. Utilize web analytics tools such as Google Analytics to track and measure website traffic and user behavior.
7. Stay updated on industry trends and best practices in web analytics to continuously improve our website performance.
8. Work closely with marketing and e-commerce teams to optimize campaigns and promotions.
9. Provide actionable insights to improve customer experience and increase conversion rates.
10. Communicate findings and recommendations to stakeholders at all levels of the organization.
11. Collaborate with IT teams to ensure accurate tracking and reporting of website data.
12. Participate in the development and implementation of new website features and functionalities.
13. Identify and troubleshoot any technical issues related to website analytics.
14. Train and educate team members on web analytics tools and best practices.
15. Maintain a strong understanding of our target audience and their online behavior to inform website optimization strategies.

According to JobzMall, the average salary range for a Site Analytics Analyst - Apparel in New York, NY, USA is $65,000-$90,000 per year. This may vary depending on the specific company, level of experience, and additional skills and certifications.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.