Senior Director, Brand Strategy

Welcome to Macy's, where fashion and innovation come together to create an unforgettable shopping experience. We are seeking a highly motivated and dynamic individual to join our team as the Senior Director of Brand Strategy. In this role, you will be responsible for driving the development and execution of Macy's brand strategy, ensuring its alignment with our company's overall goals and objectives. As a leader in our organization, you will work closely with cross-functional teams to identify market trends, analyze consumer insights, and develop impactful marketing campaigns. We are looking for a strategic thinker, with a strong understanding of the retail industry and a passion for driving brand growth. If you are a creative problem-solver, with excellent communication and leadership skills, we want you to be a part of our team.

1. Develop and execute Macy's brand strategy in alignment with company goals and objectives.
2. Collaborate with cross-functional teams to identify market trends and consumer insights.
3. Lead the development of impactful marketing campaigns to drive brand growth.
4. Stay up-to-date with industry trends and competition to inform brand strategy.
5. Work closely with merchandising teams to ensure brand consistency across product offerings.
6. Analyze data and metrics to measure the success of brand initiatives and make strategic adjustments as needed.
7. Develop and manage budgets for brand strategy and marketing campaigns.
8. Mentor and provide guidance to team members to foster a culture of creativity and innovation.
9. Represent the Macy's brand at industry events and conferences.
10. Collaborate with external partners, such as advertising agencies and media outlets, to execute brand initiatives.
11. Communicate brand strategy and progress to senior leadership and stakeholders.
12. Ensure brand compliance across all channels and touchpoints.
13. Stay informed on competitor strategies and make recommendations for differentiation and competitive advantage.
14. Continuously evaluate and improve brand strategy based on consumer feedback and market trends.
15. Foster a positive and collaborative work environment within the team and across departments.

According to JobzMall, the average salary range for a Senior Director, Brand Strategy in New York, NY, USA is $165,000-$225,000 per year. However, this can vary depending on factors such as the industry, company size, and individual experience. It is also important to note that salary ranges can differ significantly between different regions and cities within the same country.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.