Principal, Digital Content Strategy

Welcome to Macy's, where we strive to inspire and delight our customers every day. We are seeking a dynamic and strategic leader to join our team as the Principal of Digital Content Strategy. In this role, you will have the opportunity to shape the digital content strategy for one of the most iconic brands in the retail industry. We are looking for someone who is passionate about creating engaging and innovative content that connects with our customers. If you have a strong background in digital content strategy and a keen eye for storytelling, we want to hear from you. Join us in our mission to deliver exceptional digital experiences and drive the growth of our brand.

1. Develop and implement a comprehensive digital content strategy that aligns with the overall brand strategy and business goals.
2. Lead a team of content strategists and creators to produce high-quality and engaging content across various digital channels, including social media, email, website, and mobile.
3. Collaborate with cross-functional teams, including marketing, e-commerce, and creative, to ensure consistent messaging and brand voice across all digital touchpoints.
4. Conduct research and stay up-to-date on industry trends and best practices in digital content strategy to continuously improve and evolve our approach.
5. Analyze data and insights to measure the effectiveness of digital content and make data-driven decisions to optimize content performance.
6. Develop and maintain a content calendar to ensure timely and relevant content delivery.
7. Ensure all digital content is aligned with brand standards, legal guidelines, and regulatory requirements.
8. Work closely with external partners and agencies to identify and execute co-branded content opportunities.
9. Stay informed about the latest technologies and tools that can enhance our digital content strategy and make recommendations for implementation.
10. Act as a brand ambassador and represent Macy's in public speaking engagements and industry events related to digital content strategy.

According to JobzMall, the average salary range for a Principal, Digital Content Strategy in New York, NY, USA is between $120,000 and $175,000 per year. This range can vary based on factors such as the company, the candidate's experience and education level, and the specific responsibilities and duties of the role. Additionally, bonuses and other forms of compensation may also impact the overall salary for this position.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.