Principal, Communications & Audience Strategy

At Macy's, we are looking for a dynamic, results-driven Principal, Communications & Audience Strategy to join our team and lead the development and execution of our communications and audience strategy. The ideal candidate will have exceptional communication and problem-solving skills, a passion for digital media and analytics, and a strong knowledge of the retail industry.The Principal, Communications & Audience Strategy will be responsible for developing and executing an integrated communications and audience strategy that will drive performance and engagement across all digital channels. This individual will be an experienced leader, with a proven track record of developing and executing successful strategies that drive performance and engagement.The successful candidate should possess a Bachelor's degree in Communications or a related field, as well as 5+ years of experience in a communications and/or marketing role. In addition, the ideal candidate should have a strong understanding of the digital media landscape, including social media, content marketing, SEO, and website optimization. Knowledge of analytics tools and platforms, such as Google Analytics, is also a must.If you are an innovative, results-oriented professional with a passion for communications and digital media, we invite you to apply for this exciting role at Macy's.

Responsibilities:

1. Develop and execute an integrated communications and audience strategy that will drive performance and engagement across all digital channels
2. Lead and manage a team of digital marketing professionals
3. Manage and optimize website content for optimal engagement
4. Monitor performance and trends of all digital channels
5. Monitor and analyze industry trends and develop strategies to capitalize on market opportunities
6. Oversee the design and development of digital campaigns, ensuring that all campaigns are aligned with the overall strategy
7. Develop and implement tactics to reach and engage targeted audiences
8. Collaborate with other departments to ensure all communications are consistent and cohesive
9. Analyze and report on the performance of digital campaigns
10. Develop and manage relationships with vendors and partners
11. Manage budget and resources to ensure that all projects are completed on time and within budget

According to JobzMall, the average salary range for a Principal, Communications & Audience Strategy in New York, NY, USA is $110,000 to $130,000 per year.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.