Paid Social Media Specialist

Macy’s is looking for a highly motivated and social media savvy individual to join our team as a Paid Social Media Specialist. In this role, you will be responsible for managing and optimizing our paid social campaigns across multiple platforms. This is a great opportunity for someone who enjoys working in a fast-paced environment and is eager to learn the latest trends and strategies in digital marketing.To be successful in this role, you should have strong analytical and communication skills. You should be an organized self-starter who can work independently and take initiative. You should also be knowledgeable about digital marketing, social media platforms, and analytics tools. If you have a passion for social media and are excited to join a leader in the retail space, this could be a great fit for you!

Responsibilities:

1. Manage and optimize paid social campaigns across multiple platforms.
2. Monitor and analyze performance of social media campaigns to ensure maximum ROI.
3. Develop strategies and tactics to increase engagement across social media platforms.
4. Research and stay up-to-date on current trends and strategies in digital marketing.
5. Develop creative copy and visuals for social media posts and campaigns.
6. Collaborate with other departments to ensure consistency across all channels.
7. Monitor competitor activity on social media and provide insights and recommendations.
8. Produce reports to track key performance metrics and results.
9. Create and manage budgets for social media campaigns.
10. Ensure compliance with relevant laws and regulations.

According to JobzMall, the average salary range for a Paid Social Media Specialist in New York, NY, USA is between $48,000 and $90,000 per year.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.