External Communications Associate

Welcome to Macy's, where we believe in the power of connection and communication. As our External Communications Associate, you will play a vital role in maintaining and enhancing our brand's image through strategic external communications. We are seeking a talented individual with a passion for storytelling and a strong understanding of media relations, who can effectively represent our brand to external stakeholders. If you are a creative and results-driven communicator with a keen eye for detail, we would love to have you on our team. Join us in shaping the future of Macy's and making a lasting impact in the world of retail.

1. Develop and implement external communication strategies that align with Macy's brand image and values.
2. Create engaging and impactful content for various external communication channels, including press releases, social media, and email newsletters.
3. Build and maintain relationships with media outlets, influencers, and other external stakeholders.
4. Proactively pitch stories and secure media coverage to increase brand awareness and promote Macy's initiatives.
5. Monitor and analyze media coverage and industry trends to identify opportunities and make strategic recommendations to enhance brand reputation.
6. Collaborate with cross-functional teams, including marketing, public relations, and social media, to ensure consistency in messaging and brand representation.
7. Serve as a spokesperson for Macy's and effectively communicate key messages to external audiences.
8. Assist in crisis communication efforts and act as a brand representative in times of public relations challenges.
9. Plan and execute external events, such as press conferences and media tours, to promote Macy's initiatives and products.
10. Stay up-to-date on industry trends and best practices in external communications to continuously improve strategies and tactics.
11. Manage budgets and resources effectively to achieve desired outcomes and maximize ROI.
12. Maintain a strong understanding of Macy's brand and values to effectively represent the company in all external communications.

According to JobzMall, the average salary range for a External Communications Associate in New York, NY, USA is $50,000 - $70,000 per year. This may vary depending on factors such as experience, education, and specific industry.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.